For many years, Sunday made Winona Lake, Indiana his home with his wife and family. It gave him more opportunities to hold revivals in Indiana, especially ones lasting for weeks at a time. One such revival came to Richmond in the spring of 1922. For six weeks, Sunday preached to scores of people in Richmond, “saving souls” and collecting donations from audiences. The Palladium, the city’s premiere newspaper, provided a supplement section in its daily paper for Sunday to share his sermons, stories, and testimonials with the public. It is unclear as to why the Palladium decided to provide such expansive coverage; perhaps a publishing agreement between Sunday’s ministry and the newspaper facilitated the section. An insight into this arrangement might be gleamed from Sunday biographer Theodore Thomas Frankenberg:
Newspapers in any community, whether large or small, must necessarily pay attention to an enterprise which the business men of the town or city are backing to the extent of thousands and thousands of dollars. The element of publicity continues with increasing vigor to the very end of all campaigns, and one of the remarkable features in connection with it is the fact that this publicity is never sought by any direct or overt act — it comes naturally, almost spontaneously, and is easily the fourth factor toward preparing the field for the advent of the evangelist.
In any event, a half-page ad in the Palladium advertised Sunday’s revival and the paper’s forthcoming coverage. “The Palladium will publish a daily supplement giving two full pages of news and pictures regarding the meetings and the sermons in Richmond,” the ad stated. The paper also boasted of its team of reporters who would cover the revivals with a “direct telephone line . . . run from the Tabernacle to the Palladium office in order that there be no delay.” While Sunday’s preaching may have been “old time religion,” the Palladium’s supplement was a modern affair that anticipated the rise of twentieth century American protestant evangelicalism.
The Palladium published its first supplement on April 17, 1922, right after Easter Sunday. Throughout its six-week run, the Billy Sunday supplement followed a predictable pattern. The first page would run a photo of Sunday, often with a quote. The first one, called “I’ve Got a Combative Nature,” quotes the preacher talking about his background in sports and its influence on his preaching. “I was graduated from five gymnasiums. I can go so fast for five rounds you can’t see me in the dust,” declared the Reverend Sunday. The right hand side carried his main sermon, which often focused on a specific topic. For the first issue, Sunday ruminated on what he believed was the “real essence of Christianity,” love:
I will admit that Christianity has fallen away beneath love as the original standard. Love is the dominant principle of the world; love can never be defeated. Love may be checked; love may be prevented for the time being, in accomplishing its aim, but love will drill a tunnel through all the mountains of opposition and reach the goal of a touchdown. Love—it’s the mightiest thing in the world! And the world is starving today for the manifestation of the love of God in the hearts of men and women.
However, Christianity was more than just love to Billy Sunday. It also manifested itself in good works, particularly donations to the church, or in his case, to his revivals. In every supplement, an article or informational table would display the amount of money, in cash and pledges, Sunday’s ministry received for his sermons. The first day, the total collections were $859.71. This wasn’t good enough for the fiery evangelist. “I turned down 25 cities to come here, and it is not fair to me or to the other cities if you do not support me,” Sunday chided. As subsequent issues were published, the money totals and people “saved” became more explicit.
The Palladium’s Billy Sunday supplement also shared with readers some of his best one liners or bits from his sermons. This was a smart move; Sunday was extremely quotable and articulate and would often do more with a sentence than other speakers could do in a paragraph. For example, in the April 18 issue, the Palladium published some of “Today’s Hot Epigrams from Billy Sunday’s Lips.” Here’s some of his best quotes from that issue:
*
I think that God is too busy to pay any attention to the fellow who is trying to lift himself by his own bootstraps.
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This is not a world of chance. God don’t wind it up and then throw away the key and let her rip till she runs down. Nothing comes by chance.
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Christianity is not a simply a creed. Christianity is a creed plus Jesus Christ.
*
Like with the first issue, a picture of Sunday, often in an animated preaching pose, accompanied the quotes. This gave readers a choice; either read the long-form sermons or check out their best bits and quotable lines. This provided Sunday with a wider readership than if he had just provided the sermons as a whole.
One of Sunday’s indispensable lieutenants in his crusades for Christ was Robert Matthews, described by the Palladium as the “custodian of the tabernacle.” However, this was not his only job. Matthews served as Sunday’s secretary, a “buffer between the world and his boss,” as well as his “pianist for the chorus, understudy for Rody [Homer Rodeheaver] as the leader of the choir, and finally a good talker when he has to be.” A native of Kentucky, Matthews graduated from Lake Forest College, received musical education in “New York, Paris, Milan, and Melbourne,” and spent time in the newspaper business before joining Sunday’s staff. The Palladium described Matthews as “faithful to Billy,” further noting that “he is sure that Billy is the greatest man on the face of the earth.” Matthews, along with other staff, made sure that the Sunday revivals went perfectly.
Homer Rodeheaver, known as “Rody,” was Sunday’s musical director. Richmond Palladium, April 20, 1922. Hoosier State Chronicles.
The revivals benefited additionally from a well-organized schedule of prayer meetings, led by Florence Kinney, a graduate of Dr. Wilbert W. White’s Bible Training School in New York City and dedicated lieutenant to Sunday. Kinney believed that, “Souls can be saved and individuals converted in those neighborhoods, just as well as at the big tabernacle meetings.” Kinney and Reverend Alfred H. Backus organized Richmond into 10 sections, each with their own superintendent responsible for prayer meetings. Kinney herself taught Bible study classes during the week, scheduled “immediately after the afternoon sermon.” These individualized, personal meetings reinforced Sunday’s sermons, gained new converts, and emboldened the already converted. In this regard, Sunday’s bureaucratic approach echoed the modern evangelical enterprises of Billy Graham and Jerry Falwell decades later.
“Come Up to Help the Lord,” hand-written proclamation from Reverend Sunday. Richmond Palladium, April 21, 1922. Hoosier State Chronicles.
In the supplement for April 21, the Palladiumpublished a hand-written proclamation from Sunday, calling for evangelism in Richmond. “The history of the church is the history of revivals—the Church was born in the revival at Pentecost,” Sunday declared in his letter. He also summoned all of Richmond to join his revival. “I issue a proclamation,” Sunday wrote, “to the forces of truth, morality, righteousness in and out of the churches of Richmond ‘come up to the help of the Lord, against the and devil and all his hosts.” He signed it with his name and “Psalm 34,” which, among other verses, stated that “The Lord redeemeth the soul of his servants: and none of them that trust in him shall be desolate.” Sunday fervently believed that the message of Christianity would fail unless the people actively worked for the propagation of its message.
Billy Sunday’s tabernacle in Richmond, Indiana. Richmond Palladium, April 18, 1922. Hoosier State Chronicles.
To hit home this message, the Palladium ran a small chart, starting in the April 19 supplement, chronicling the money raised and those “saved” at the daily services. Between the afternoon and evening services on April 21, the ministry collected $344 and preached to 4,900 attendees. However, by the weekend’s end, the collection ballooned to $3,183.36 and attendance expanded by 19,700 people. As an aside, the paper also noted that the “foregoing does not include pledges, which will swell the total.” The chart began including converts with the April 26 issue, where 119 “’hit the sawdust trail,’ the first converts of the Richmond campaign.” Within days, the paper named the converted as “trail hitters,” a term used throughout the rest of Sunday’s revival in Richmond. By the time Billy Sunday’s six weeks in Richmond came to a close, his ministry claimed 5,876 “tail hitters” and $34,658 in collections. Not too bad for an old baseball slugger turned champion for the Lord.
Yet, despite his calls for moral behavior and rejection of modern life, there was one group with which he was incautiously naive: the Ku Klux Klan. On May 14, 1922, 12 Klansmen in white robes approached the pulpit during Sunday’s evening service. They stood silent as they handed the reverend an envelope containing a “commendation and $50 in bills.” Sunday took the letter, merely replied “I thank you,” and said to the audience after they left, “I don’t know how you felt, but I commenced to check up on myself.” The Palladium reported that Sunday was “dumbfounded,” even though this was not his first encounter with the Klan. “The klan [sic] has made a present to Mr. Sunday in every city he has been in during the last year. . . . Even the Klan in Sioux City did the same thing,” Sunday confidant Robert Matthews told the press.
The Muncie chapter and the provisional Richmond chapter of the Ku Klux Klan signed the letter commending Sunday for “the wonderful work that you and your associates are doing in [sic] behalf of perpetuating the tenets of the Christian Religion throughout the nation. . . .” The Palladium further noted that this was “the first time in the history of Richmond that the Ku Klux Klan had appeared. . . .” It also would not be their last time. According to historian Leonard Moore, 4,037 men from Wayne County, of which 3,183 were from Richmond, joined the Ku Klux Klan in the 1920s. Of Richmond’s 26,000 residents, over 12% belonged to the Klan during the decade. Sunday’s interaction with the Klan was not an aberration, but rather a sign of things to come.
As for the Reverend, he shrugged off the “dumbfounding” incident, declared that he did not belong to any secret fraternal organizations, and said that “if you behave yourself they won’t bother you.” In an odd turn, Sunday never readdressed the incident, but instead criticized the liberal wing of Baptist Christianity. “It’s the liberal bunch that don’t like me, and I don’t want their backing,” Sunday shared with his audience before he called for attendees to come forward to be saved.” Sunday’s apparent lack of moral clarity on the issue of the Klan does not imply an endorsement of its politics; it only demonstrates that Sunday was not aware of the implications of associating with them. Nevertheless, Sunday’s actions remain problematic.
Billy Sunday’s residence at Winona Lake, Indiana, 1920. Indiana Memory.
About 1,500 saw Mr. Sunday off to his home at 10:20 o’clock Sunday evening. As the train started. Billy Sunday was shaking hands with a member of the crowd and was pulled off the steps to the platform. He managed to catch the steps of the end car as it passed and Richmond’s last sight of the evangelist was as he stood on the platform, waving goodbye.
One of the biggest reasons for that success was the daily newspaper coverage he received in the Richmond Palladium. “The papers in this town have done better in covering this campaign from every angle than any other city have been to,” Sunday told the Palladium on his final day in Richmond. This is no exaggeration. The Palladium gave Sunday six weeks of uninterrupted newspaper coverage in a special supplemental section, a unique experiment in the newspaper’s near-200 year history. They printed his sermons almost verbatim, alongside other stories, quips, and updates on the prayer meetings and the amount of people “saved.” The Palladium‘s wall-to-wall coverage of Sunday’s revivals foreshadowed today’s network of newspapers, magazines, television stations, and internet media devoted to religious programming. Thus, the Palladium’s “Sunday Supplement” underscores the immense influence of Billy Sunday and evangelical Protestantism in the Midwest during the early 20th century.
Indianapolis woman wearing a mask during the Spanish Flu epidemic, November 27, 1918, courtesy of the Indiana Historical Society.
For many Hoosiers across the state, this week marks the sixth week that they’ve been asked to stay at home to help flatten the curve and slow the spread of COVID-19. In addition to the many schools, businesses, libraries, and other enterprises that have been impacted, so too have Indiana’s religious institutions. During this stretch, Christians could not come together as parishioners to celebrate Holy Week as they have for centuries past. Jews had to find alternative ways to observe Passover. And last week, with the start of Ramadan, Muslims could not gather in mosques or with family to mark the month of spiritual rejuvenation as they traditionally would.
Beyond adjusting to holiday commemorations is the general desire among worshipers to practice their religion and attend daily or weekly services together as normal. Most religious leaders across the state have made the difficult, but necessary decision to help comply with social distancing orders in an effort to do their part and protect their followers and other Hoosiers.
Muncie Evening Press, October 7, 1918, p. 8, accessed Newspapers.com.
Historical records show us that this is not the first time Indiana’s religious institutions have faced such circumstances. When the Spanish Influenza pandemic hit Indiana in the fall of 1918, U.S. public health service officials mandated a statewide quarantine here and in most other states. The order, put in place by October 6th, called for the immediate closure of “all schools, churches, theaters, amusements of all kinds, and to put a ban on all public meetings and gatherings.”[1] In a previous post, IHB historian Nicole Poletika examined how Hoosiers coped with the quarantine in a number of ways. Here, we take a more in-depth look at how the order directly impacted Indiana’s religious institutions and believers in late 1918.
As we’ve seen today, Hoosiers have not let the stay-at-home order prevent them from finding creative ways to come together, celebrate, and in some cases mourn. While technological advancements might afford us more opportunities to “see” one another and connect virtually now, religious leaders in 1918 also found many ways to help keep the faith among their followers as the number of influenza cases grew.
South Bend Tribune, October 12, 1918, accessed Newspapers.com.
Many used the local press to stay connected with members, give each other hope, and encourage the continued practice of their religion. Through the newspapers, they shared scripture readings, offered Bible school lessons, and encouraged their followers and anyone else interested to worship as individuals or together as a family. In mid-October 1918, A.F. Mitchell, chairman of the press committee of the Ministerial Association, issued the following statement to city church members in Richmond, which was published by the Palladium Item on October 12, 1918: [2]
On account of the ban laid upon congregational assemblies there will be no public services of the churches until after October 20. During this period of time there should be no cessation in Bible study or worship. The home is still fundamental and the basis of all good government. . . Let the home then be true to its highest privilege and around the family altar keep the home fires burning adding even a brighter glow while the churches are closed.
Rev. G.P. Fisher published a similar statement in the Culver Citizen a few days later, urging all families to continue to pray at the stated hours of services.[3] When the statewide ban was extended to the end of October, First Presbyterian Church in Rushville implored members to “make [Sunday] a day of prayer and meditation in their homes” and the pastor offered an outline of readings to unite the congregation despite their physical isolation.[4]
Muncie Evening Press, October 19, 1918, accessed Newspapers.com.
Some newspapers went a step farther and dedicated larger portions of their publications to celebrating Sunday morning services. In a series the Indianapolis Star named “Worship with the Star,” the paper featured a full page that included opening and closing hymns, a scripture lesson, and sermons.[5] The Muncie Press responded similarly in their October 19, 1918 issue, presenting sermons from the pastors of First Baptist Church, First Presbyterian Church, and High Street M.E. Church.[6]
Indianapolis Star, October 13, 1918, p. 30, accessed Newspapers.com.
Religious leaders sought other ways to maintain contact with their members and keep services going during the influenza pandemic. Today, during the present COVID-19 crisis, we’ve seen a trend among a number of churches across the country to offer “drive-in” services. Some worshipers have also celebrated services on their front lawns in an effort to comply with social distancing regulations. In 1918, some church leaders actively proposed and, in some cases held, open air services, believing that “brief religious services in well ventilated churches” could be held “without in any serious sense compromising the health of the community.”[7]
Local health boards across the state discouraged this practice. On October 13, 1918, a policeman had to be dispatched to the Adelbert Polish Catholic Church in South Bend when the pastor of the church offered one such service.[8] Similarly, in Evansville, the local health officer denied granting permission to the Assumption Church to hold open air services at Bosse Field in mid-October, stating that “even a gathering in the open air might prove dangerous.”[9] As conditions seemed to improve in early November and the ban was lifted, many churches held open air services with the approval of their local boards of health.[10]
Fort Wayne Journal, November 13, 1918, p. 6, accessed Newspapers.com.
Rev. F.E. Smith of Jackson Street Christian Church in Muncie came up with one of the more creative ways of safely “getting around the flu order.” Working with the Central Union Telephone Company, Rev. Smith arranged to hold services by having members of the church call in and listen by phone, our modern equivalent to following services online or watching them broadcast on television.[11]
Muncie Evening Press, October 12, 1918, p. 8, accessed Newspapers.com.
As the flu pandemic went on, worshipers and religious leaders alike wondered what the lasting impact might be once buildings began to reopen and gatherings were again permitted. A cartoon in the Fort Wayne Sentinel offered one view, with different families seated apart from one another in church and everyone required to wear masks upon entry to help contain the spread of germs.[12]
Fort Wayne Sentinel, October 16, 1918, accessed Newspapers.com.
As new outbreaks of the flu occurred in late November and December, health authorities across the state strongly urged all people attending churches or theaters, or visiting stores to wear regulation masks.[13] Some churches curtailed services, while others closed again for a few weeks under new bans. In December, board of health officials in some areas ordered churches to keep their services to one hour in length and “instructed [pastors] to devote fifteen minutes of that hour to the subject of ventilation in the homes and business houses as a preventative of influenza.”[14]
Fort Wayne Journal-Gazette, December 6, 1918, p. 1, accessed Newspapers.com.
Like businesses across the state, religious institutions also had to deal with the financial strains imposed by the pandemic. Several weeks of missed weekly offerings left heavy burdens on some churches. Many religious leaders looked for ways to continue collections as their buildings remained closed, with some publicizing specific hours whereby members could safely drop off their offerings.[15]
Temple Beth-El, South Bend, Indiana. Photo courtesy of Temple Beth-El.
Pastors and rabbis also sought ways to help those more directly afflicted by influenza. In mid-October 1918, Rabbi Julius A. Leibert of Temple Beth-El in South Bend offered the city the “use of the temple as an improvised concentration hospital where cases of influenza could be taken.”[16] Local board of health members discussed the plan with other leading health experts and declined the offer, fearing that concentrating larger numbers of people at the temple at that time would increase the mortality rate. Other actions were taken elsewhere in the state as the pandemic continued. For example, as the number of influenza cases grew in Tipton County in December, leaders at Elwood’s First Christian Church converted the building into a temporary hospital to help offer aid to those afflicted.[17]
First Christian Church, Elwood, Indiana, ca. 1908. Photo courtesy of Indiana Memory.
Though pressure to end the state’s COVID-19 quarantine has increased in the last few weeks, it remains unclear when businesses, cultural institutions, and religious buildings will reopen and what guidelines will be enacted when they do. The 1918 influenza pandemic offers us examples of how religious leaders and worshipers handled closures and bans on gatherings in the past and how they continued to safely practice their faith and serve the community in the midst of a crisis.
Notes:
*All newspaper articles were accessed via Newspapers.com unless otherwise noted.
[1] “Closing of All Public Places is State Order,” Muncie Evening Press, October 7, 1918, 1, 8.; “No Public Assemblages,” Princeton Daily Clarion, October 7, 1918, 1, accessed Newspapers.com.
[2] “Keep Church Work Going, City Urged,” Palladium-Item (Richmond, IN), October 12, 1918, 5.
[3] “Preacher to People,” Culver Citizen, October 16, 1918, 4.
[4] “With the Churches,” Daily Republican, October 26, 1918, 3.
[5] “Worship with the Star,” Indianapolis Star, October 12, 1918, 1.; “The Star’s Sunday Morning Services,” Indianapolis Star, October 13, 1918, 30.
[6] “Go to Church Sunday with the Muncie Press,” Muncie Evening Press, October 19, 1918, 2.
[7] “Urges Open Air Church Service,” South Bend News-Times, October 13, 1918, 3.
[8] “Polish Priest Holds Open Air Service in Defiance of Health Order,” South Bend News-Times, October 14, 1918, 3.
[9] “The Influenza is Decreasing Reports Show,” Evansville Press, October 17, 1918, 6.
[10] “Hold Services in Open Air,” Fort Wayne Sentinel, November 9, 1918, 1.; [Untitled], Fort Wayne Journal-Gazette, November 10, 1918, 2.; “Celebrated Masses in Open-Air Sunday,” Fort Wayne Journal-Gazette, November 13, 1918, 6.
[11] “Church Services by Phone to Get Around ‘Flu’ Order,” Muncie Star Press, October 12, 1918.; “And Don’t Forget to Put Baby to Sleep,” Muncie Evening Press, October 12, 1918, 8.
[12] “Church Services Might be Resumed Under Conditions Represented Below,” Fort Wayne Sentinel, October 16, 1918.
[13] “The Need of Precaution,” Fort Wayne Sentinel, November 20, 1918, 7.; “Flu Mask Order Stands; Option is Permissible,” Indianapolis Star, November 24, 1918, 1.; “Must Wear Flu Masks,” Fort Wayne Sentinel, December 3, 1918, 1.; “Epidemic Fought by Wearing Masks,” Fort Wayne Journal-Gazette, December 6, 1918, 1.
[14] “Ban is Lifted as to Churches,” Columbus Republic, December 17, 1918, 4.; “Health Board Rapped for Closing Churches During the Epidemic of Flu,” Columbus Republic, December 25, 1918, 3.
[15] “Pastors Need Support While Flu Ban is On,” Indianapolis Star, October 25, 1918, 9.; “Church Needs,” Indianapolis News, October 26, 1918, 6.
[16] “Board of Health Rejects Temple Beth-El Offer,” South Bend News-Times, October 20, 1918, 2.
[17] “Condition Serious at Elwood,” Tipton Daily Tribune, December 13, 1918, 1.; First Christian Church, Elwood, Indiana, photograph, ca. 1908, accessed Indiana Memory.
