Fort Wayne’s Charles Allen: Theatrical Ingenue & “Unsung Gay Hero”

Courtesy of the Fort Wayne News-Sentinel, caption: Pianist Charles Allen, left, and singer Steve Black were part of the entertainment scene in the late ’60s, when bars replaced coffeehouses as the centers of musical activity.

Legendary choreographer and “unsung gay hero” Charles Allen sat with a tape recorder in his Fort Wayne house, a veritable art museum awaiting curation. Sipping gin and orange juice from an empty peanut butter jar, he began to document his life. Notorious for self-mythologizing—once claiming to have killed a man using “voodoo and black magic”—some of the anecdotes he fed the tape no doubt were embellished.[1] These would prove unnecessary, however, as his legacy speaks for itself. Not only did Allen give “birth to generations of dancers and . . . change the way people looked at the world around him,” but he inspired and empowered LGBTQ+ Hoosiers, perhaps unintentionally. Upon Allen’s 1980 death, Jerry Jokay wrote in TROIS, Fort Wayne’s gay newsletter, that “Although he probably wouldn’t have seen it this way, one of his greatest contributions was that he was a gay hero. And he is a gay hero simply because his gayness was a trivial issue in his life even in spite of the oppression it caused him.”[2] Allen, on the other hand, would probably consider his greatest contributions to be advancing performing arts and instilling a love of storytelling and self-expression in Hoosiers.

Gene Stratton Porter, courtesy of the Indiana State Museum, courtesy of KPC News.

Born in 1912, Allen was likely raised by his aunt and uncle in Mongo, Indiana. Depictions of Allen’s childhood are characteristically colorful and include a traipse through Tamarack Swamp with famed author and naturalist Gene Stratton Porter in search of insects and plant specimens.[3] Allen “recalled dyeing his hair pinkish-brown as a child, catching blue racer snakes, putting them around his neck, and startling passersby on highway 20 near his home. A barefoot, innocent, wild-haired child of the swamp.”[4]  The spirited child attended school in Kendallville and spent free time in LaGrange, where he learned to play piano at Wigdon Theater. Fully enamored with artistic expression, he devoured performances delivered by a travelling company. The News-Sentinel reported “there was a troupe of four or five men, who did a two-reel silent movie, and set up an impromptu stage with an indian scene. There was singing, and two of the men did female impersonations. When he left the show, his life had changed. . . . He’d fallen in love.”

The production continued to call to him, long after the caravans departed. He left school, took a train to northern Michigan, where the travelling company had migrated, and became its new pianist. As despair deepened during the Great Depression, the public increasingly took solace in travelling shows. These provided Allen with opportunities to try his theatrical hand and hone his skills as a performer. The News-Sentinel noted, “People were doing almost anything for money. He fell in with a freak show,” dubbed the Palace of Wonders, for which he mesmerized crowds as the Human Pin Cushion. During this period, Allen learned how to perform the “half-man, half-woman” act, styling his feminine half after screen siren Marlene Dietrich. When he returned to Fort Wayne, he would perform this routine at local tavern, Henry’s, and played piano at bars like This Old House, Trolly Bar, and the Caboose.[5] Allen insisted that friends stay at his house once the bars closed down for the night, hating solitude.[6]

The eclectic career he had forged for himself was abruptly derailed by the conformist ethos of the 1940s. At a time of global upheaval, Americans held evermore sacrosanct heteronormativity. The News-Sentinel reported that during this “less enlightened age,” a judge sentenced Allen to six years in a Michigan City Prison after “an affair with a soldier led to a charge of sodomy.”[7] Allen recalled in the Fort Wayne Free Press that the judge declared ironically “we’re going to send you where you’ll be happy; locked up with a lot of men!”[8] This prediction proved correct, as he spent time with paramours in a makeshift room fashioned out of old pianos and curtains. On weekends, he played piano for the men waiting in line to watch a movie. While it played, a band mate would take his place at the piano, so that he could go hold hands with his companion. During his few years in prison, Allen made friends, assembled a band—for which he played the sousaphone—and learned how to dance.[9]

A sketch of Etheridge Knight in prison by Terrance Hayes, accessed theparisreview.org.

The News-Sentinel noted that in prison Allen “kept following his insatible [sic] desire to learn. Where he could find no one else to teach him, he taught himself. The creativity could never let him rest. It would be that way to the end of his life.”[10] This cultivation of self-expression paralleled the journey of African American poet, Etheridge Knight. While serving eight years at the Indiana State Prison in the 1960s, he discovered the restorative power of writing, culminating in his revolutionary Poems from Prison. Knight later stated that “Poetry and a few people in there trying to stay human saved me . . . I knew that I couldn’t just deaden all my feeling the way some people did.”[11]

So, too, did music and dance sustain Allen during his incarceration. Upon release, he returned to Fort Wayne, opening the Charles Allen Dance Studio.[12] According to the Journal-Gazette, he was the city’s only choreographer and, through his trips to New York and Chicago, “single-handedly” invigorated the city’s theater scene. Something of a cultural conduit, Allen traveled to Vera Cruz, Mexico to research indigenous dances. He studied dance at the University of Guatemala and the Palace of Fine Arts in Mexico, imbuing midwestern students with unique material and perspectives.[13]

In life and work, Allen gravitated towards those on the fringes, perhaps identifying with their struggles or the stigmatization they endured. He reportedly taught exotic dancers how to improve their performances and played piano at “houses of ill repute.”[14]  In his TROIS article, Springer wrote that Allen played piano and felt a “kinship” with Black Americans because “like him, they were among the outsiders of society.”[15] Though he was exacting and sometimes cruel, the News Sentinel reported that “he would work with beginners no one else had time for, work tirelessly because he felt a love of what he was doing.”[16] Janice Dyson recalled this experience, after her mom “scrimped grocery money to help pay” for lessons for her and her sister, Bernice. She recalled that Allen “was a real taskmaster. . . . Bernice was intimidated by him and quit after about a year. I wasn’t afraid of him, but I learned pretty quickly that when he said practice or else, he meant it.”[17] Perhaps he hoped to provoke the same grit he’d developed through surmounting the many hardships imposed by society.

While he worked with Fort Wayne performers, Allen reportedly knew the jazz greats, like Billie Holiday and Louis Armstrong, and one friend noted that “a lot of famous people used to come here and have him fix their acts. Polish the acts. Reblock them or rechoreograph them.'”[18] Legend has it that one winter Allen sold his horse to pay the train fare to see Holiday perform in New York City. Due to a snow storm, he was the only person to show up at the theater. The usher relayed his presence to Holiday, who performed only for him, after which they went out for a drink. She reportedly drove him to the train station and ran alongside the cars, waving as the train departed. Allen was so moved by the experience that he wept while watching the train station scene in “The Lady Sings the Blues.”[19]

Family Theatre Festival (1975-1976), OnStage On Campus Collection, mDON: mastodon Digital Object Network, Helmke Library, Purdue University Fort Wayne.

Purdue University Fort Wayne (PUFW) recognized the ingenue’s talent, hiring Allen to teach courses like Stage Movement.[20] He felt immense pride about being self-taught. A man who embodied resistance towards oppression and convention, his influence intersected fortuitously with the cultural revolution of the late 1960s and 1970s. Friends and colleagues seem to agree that he was not an activist in the traditional sense, but he always answered when called to provide insight about homosexuality or the burgeoning “homophile” movement. He recognized that, as one of few men in the area living openly, if he did not engage in public discourse that no one one would. When asked by WANE-TV to serve as one of five panelists about homosexuality Allen agreed, saying “‘I’m all right here, I don’t have any problems because I’m not scared. But a lot of people are scared; they’re scared they’ll get arrested.”[21] He appealed to dozens of people to serve as panelists, but only two agreed. Those who declined feared that their parents would disown them or that they would lose their job, as had one of Allen’s friends who served in World War II. Others claimed the panel was unnecessary or worried that it would upset the “status quo,” which had provided a modicum of safety. To this reasoning, Allen said, “‘I thought if everything is so fine, why can’t they get on the air and say it’s fine. It’s because it isn’t fine.”[22]

Allen spoke about homosexuality at PUFW campus teach-ins and college classes, and wrote editorials for the student paper, The Fort Wayne Free Press, under the pseudonym “Claude Hawk.”[23] He wanted audiences to understand that sexuality was not a choice, noting that “My own doctor tells me that one gene or chromosome determines sexual preference—not butchness, effeminancy, athleticism, not militancy, but whom you want to go to bed with.”[24] He added that this knowledge, while “comforting,” doesn’t help if you get fired or the “bartender breaks your glass after each drink, etc., etc.” His efforts shifted the perspectives of students like Linda Lamirand and Katharine Stout, who attended a teach-in with the “brave man” who “sat up there and told it like it is.”[25] The authors were enlightened by Allen’s revelations that he knew he was gay at the age of four and that scientific studies suggested that biology dictated sexual preference.

Courtesy of The Fort Wayne Free Press, 3, iss. 16 (July 27, 1972): 9, accessed mDON: mastadon Digital Object Network, Helmke Library, Purdue University Fort Wayne.

In one Free Press editorial, Allen addressed those who had come to terms with their sexuality, but faced the question “where do you go?” to meet someone. Of the dilemma, he wrote:

You can’t find someone at an office party or at a neighborhood bar because someone would ‘find out’. So you experiment. You drink too much or get so horny that, without experience, you get your teeth bashed in saying something dumb to to the wrong person; or the right-wrong person who relieves you of your watch, wallet, and rings. Or sometimes you are picked up by a nicelooking, intelligent, young man with long hair and bare feet, who turns out to be fuzz and you are entrapped, fined, and-or jailed.[26]

He advised readers to find a “gentle, gay” friend, who can help navigate the covert social world, or a relatively tolerant restaurant or bar. A “third salvation,” Allen noted, was to “know an art or theater crowd who don’t give a damn. Not about you, but about it.” The theater provided a world in which he did not have to explain himself or act as a local spokesperson for homosexuality. He wrote that the “freedom, acceptance, and love” afforded by the theater community created “a place to breathe in this pollution of brotherhood. Since one doesn’t have to hide, or lose his job in these fields, these are the more obvious” ones in which to work.[27] In fact, Allen noted that living as a gay man paralleled life in the performing arts, writing:

“You are forced to think and live like a male and play the game so well that you are never uncovered. And this becomes an art, gives you a facility for understanding objectively what’s going on. It’s like a play, and while others are doing it naturally you’re listening for clues, and if well rehearsed, arrive at a happy ending.”[28] 

The Fort Wayne Free Press 4, iss. 3 (January 25, 1973): 6, accessed mDON: mastadon Digital Object Network, Helmke Library, Purdue University Fort Wayne.

While TROIS writer Jerry Jokay considered Allen “Fort Wayne’s unsung gay hero,” he noted that “his fortitude laid in the fact that he didn’t dwell upon his difference . . . Allen was preoccupied with being so much more, as his best friends attest.”[29] Preoccupied, he was. Allen informed Free Press readers about his life, writing in 1971 that “I ran my own school, taught at Purdue, played piano in bars, was connected with Ft. Wayne Civic Theater, Kenosha Little Theater, Theater Alanta, had choreographed a Broadway show, was a Japanese paper folder, an Arabian knot tier.”[30] He had traveled the globe in search of inspiration and imbued new generations of performers with it. The News-Sentinel wrote that “he became unique, in a world of his own creation. His art became his life, his life his art.”[31]

His life, his art. Perhaps it was his cancer diagnosis that inspired him to detail them on tape, stories that writer Dan Luzadder suggested “may have been plucked from the intensity of his nether world.”[32] We don’t know what stories he told, as he ran out of time to complete the recordings,* but perhaps he described the demands of caring for his pet python or recited original sonnets, haikus, and Limericks, “both clean and questionable.”[33] We can be certain that his life and art profoundly influenced those around him. This is evidenced by the obituaries written upon his death in 1980 at the age of 68. Luzadder wrote in the Fort Wayne News-Sentinel:

There was loneliness and insecurity. There were things that drove him. And there was tremendous courage to live through the times of his life, to aspire to art, to survive with nothing more than intelligence and faith in himself, to go hungry, to be alone, to see the world in its intolerance and still love it.[34]

Dell Ford, “Artists’ Artist Charles Allen Dies,” Fort Wayne Journal-Gazette, March 20, 1980, 1C, 2C, ISL microfilm.

On March 21, hundreds of people from all walks of life—including actors, dancers, bartenders, city officials, and editors—stood shoulder-to-shoulder at the Performing Arts Center to pay their respects to the man “whose life had taught them the meaning of art.”[35] His memorial served as a final standing ovation, with Civic Director Richard Casey reading from “Hamlet,” poets performing spoken word, and dancers delivering a finale performance of “Mr. Bojangles.”[36]

Allen provides us with a window into the experiences of those who lived openly in Indiana prior to the liberating events of the 1980s and 1990s. Before a sense of community was fostered by the formation of groups like Fort Wayne Gay and Lesbian Organization (GLO), Pride Week celebrations, and the publication of gay newsletters, Allen drew upon a deep reservoir of self-assurance and creative impulse to fashion a fulfilling life.[37] In his 1980 tribute, Steve Springer described Allen as “an individualist. Society had its standards of behavior and Allen had his own.” And although he had suffered because of these standards, Springer insisted that “Long after Anita Bryant and her hordes of intolerants are forgotten, the legend of Charles Allen will live on.”[38]

* The author has been unable to locate these recordings. If you know of their location please contact npoletika @library.in.gov.

Sources:

All issues of The Fort Wayne Free Press were accessed via mDON Mastodon Digital Object Network, Helmke Library, Purdue University Fort Wayne.

[1] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, Indiana State Library (ISL) microfilm.

[2] Jerry Jokay, “Who Was Charles Allen?,” TROIS (Three Rivers’ One in Six) (March 1983), Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[3] “Arts Center Site for Allen Service,” (Fort Wayne) News-Sentinel, March 20, 1980, ISL microfilm.

[4] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[5] Dell Ford, “Artists’ Artist Charles Allen Dies,” Fort Wayne Journal-Gazette, March 20, 1980, 1C, 2C, ISL microfilm.

[6] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[7] Ibid.

[8] Claude Hawk, “Boys Will Be Girls!,” The Fort Wayne Free Press 2, iss. 1 (January 1, 1971): 3.

[9] Ibid.

[10] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[11] Nicole Poletika, “Etheridge Knight: ‘can there anything good come out of prison,'” May 3, 2017, accessed Untold Indiana.

[12] Steve Springer, “Chas. Allen,” The Communicator, March 27, 1980, reprinted in TROIS (Three Rivers’ One in Six) (May 1980): 5, 7, Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[13] Dell Ford, “Artists’ Artist Charles Allen Dies,” Fort Wayne Journal-Gazette, March 20, 1980, 1C, 2C, ISL microfilm.

[14] Ibid.; Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[15] Steve Springer, “Chas. Allen,” The Communicator, March 27, 1980, reprinted in TROIS (Three Rivers’ One in Six) (May 1980): 5, 7, Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[16] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[17] Janice Dyson, “Studio Marks 65 Years of Dancing,” KPC News, December 28, 2017, accessed kpcnews.com.

[18] Dell Ford, “Artists’ Artist Charles Allen Dies,” Fort Wayne Journal-Gazette, March 20, 1980, 1C, 2C, ISL microfilm.

[19] Steve Springer, “Chas. Allen,” The Communicator, March 27, 1980, reprinted in TROIS (Three Rivers’ One in Six) (May 1980): 5, 7, Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[20] “Family Festival Slated,” Fort Wayne Journal-Gazette, April 28, 1976, 6C.

[21] “It Isn’t Fine,” The Fort Wayne Free Press 2, no. 17 (September 9-23, 1971).

[22] Ibid.

[23] Claude Hawk, “Wherever You Are!,” The Fort Wayne Free Press 1, iss. 10 (October 7-21, 1970): 4.; Claude Hawk, “Out of the Closet,” The Fort Wayne Free Press 1, iss. 11 (November 2-18, 1970): 3, 6.; “It Isn’t Fine,” The Fort Wayne Free Press 2, no. 17 (September 9-23, 1971).

[24] Claude Hawk, “Wherever You Are!,” The Fort Wayne Free Press 1, iss. 10 (October 7-21, 1970): 4.

[25] Linda Lamirand and Katharine Stout, “Dear Freep,” The Fort Wayne Free Press 2, iss. 7 (April 22-May 6, 1971): 10.

[26] Claude Hawk, “Wherever You Are!,” The Fort Wayne Free Press 1, iss. 10 (October 7-21, 1970): 4.

[27] Ibid.

[28] Claude Hawk, “God Love Us All,” The Fort Wayne Free Press 2, iss. 8 (May 6, 1971): 9.

[29] Jerry Jokay, “Who Was Charles Allen?,” TROIS (Three Rivers’ One in Six) (March 1983), Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[30] Bob Ihrie and Charles Allen, “Holiday on Ice,” The Fort Wayne Free Press 2, iss. 2 (January 18-February 2, 1971): 3.

[31] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[32] Ibid.

[33] Dell Ford, “Artists’ Artist Charles Allen Dies,” Fort Wayne Journal-Gazette, March 20, 1980, 1C, 2C, ISL microfilm.

[34] Dan Luzadder, “Charles Allen: His Life and His Art Were his Epitaph,” (Fort Wayne) News-Sentinel, March 21, 1980, 7A, ISL microfilm.

[35] Dell Ford, “Funeral Celebrates Dance, Poetry, Drama, Music,” Fort Wayne Journal Gazette, March 22, 1980, C1, ISL microfilm.; Steve Springer, “Chas. Allen,” The Communicator, March 27, 1980, reprinted in TROIS (Three Rivers’ One in Six) (May 1980): 5, 7, Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

[36] Dell Ford, “Funeral Celebrates Dance, Poetry, Drama, Music,” Fort Wayne Journal Gazette, March 22, 1980, C1, ISL microfilm.

[37] Nicole Poletika, “From ‘Gay Knights’ to Celebration on the Circle: A History of Pride in Indianapolis,” October 5, 2021, accessed Untold Indiana.

[38] Steve Springer, “Chas. Allen,” The Communicator, March 27, 1980, reprinted in TROIS (Three Rivers’ One in Six) (May 1980): 5, 7, Northeast Indiana Diversity Library Collection, accessed Indiana Memory.

“Washed Up:” A Discovered Artifact and the Rub-No-More Soap Company

At the Indiana Historical Bureau, we routinely get requests from researchers for assistance. Some of these are fairly simple, like helping with someone’s family history or determining the age of an antique they just bought. However, every once in a while, we get queries so interesting that they require a whole lot more research, and you never know what you might turn up.

Back in March, I received an email from a gentleman in California who recently found a unique item while metal-detecting on the beach. He needed help figuring out what it was and how old it might be. It was a weathered, rusted emblem with two elephants on the front and a name, “Rub-No-More.” On the back, it said, “some worry about wash day; others use Rub-No-More.”  He also knew it had an Indiana connection, as a quick internet search determined that the Rub-No-More brand was based out of Fort Wayne.

The Rub-No-More Watch Fob that washed up on the beach. Image: Kevin O’Brien.

It turns out that the item he found was a Rub-No-More watch fob, likely made sometime between 1905-1920. A watch fob was a decorative piece that accompanied a pocket watch, and helped keep the watch in a wearer’s pocket. A fob exactly like this one was recently sold at auction. Chicago’s F.H. Noble & Company, whose long history includes making trophies and urns for cremated remains, manufactured the fob. But what about the history of the company who commissioned it, the Rub-No-More Company? In learning more about this small, weathered piece of advertising, I discovered a history of one of Indiana’s most successful businesses at the turn of the twentieth century.

Rub-No-More watch fob recently sold at auction. Image: Hakes’s Auctions.

While its origins go back at least to 1880, the Summit City Soap Works of Fort Wayne (the Rub-No-More Company’s original name) was formally incorporated in May of 1885, with a capital stock of $25,000  for “manufactur[ing] laundry and other soaps,” according to the Indianapolis Sentinel. Their penchant for lavishing gifts on customers goes back almost to its founding. As the Wabash Express reported on May 27, 1886, Harry Mayel of the Summit City Soap Works came to Terre Haute and provided “over one hundred and fifty thousand dollars in beautiful and valuable presents” to purchasers of the company’s Ceylon Red Letter Soap. While this was a great deal for consumers, it appears it wasn’t as good for the company. By 1888, the Summit City Soap Works was insolvent, with $18,000 in debt and only $14,000 in assets, and a court-ordered receiver came in to clean up the mess. The difficulties didn’t end there. Two years later, as mentioned by the Crawfordsville Daily Journal, the company’s facilities on Glasgow Avenue burned to the ground, an estimated loss of $6,000. The company, sadly, had no insurance to cover these damages.

Clearly, it was time for new leadership, and it came in the form of the highly successful Berghoff family, German immigrants who became a mainstay of Fort Wayne’s business community. The Berghoffs ran a profitable brewery in the city, most known for its “Dortmunder Beer” brand. They parlayed this success into other ventures, including the Summit City Soap Works. Gustave A. Berghoff, a traveling salesman for the brewery, purchased the soap manufacturer in 1892, likely from his own brother, Hubert. The latter had purchased the firm a year earlier for a measly $5,000, and intended to revive the soap maker to “run day and night,” according to the Fort Wayne Sentinel.

Dortmunder Beer advertisement from Berghoff Brewing Company. Image: FortWayneBeer.com.

Gustave Berghoff and his team wasted no time getting the company back on its feet and profitable, betting its success on a brand new product, Rub-No-More. Introduced in 1895, Rub-No-More was a “labor saving compound” that “clean[ed] the working clothes of a mechanic as well as the finest linen of the household, without much rubbing,” the Fort Wayne News wrote in its May 30th issue. To kick off the new product, the company launched a massive advertising campaign that provided free samples of Rub-No-More to every family in Fort Wayne. Summit City Soap Works then sold it at five cents, in a package that would cover five washing weeks. Rub-No-More became a hit, greatly benefiting Berghoff and his company. As such, they continued their tradition of giveaways. For example, in 1898, Summit City Soap Works offered its customers a free children’s book or wall calendar in exchange for saved Rub-No-More coupons and Globe Soap wrappers.

Fort Wayne Daily News, November 4, 1898. Image: Newspapers.com.

The company completely reorganized in 1903, including a new incorporation and expansion of its facilities. After eighteen years as an incorporated company, the Summit City Soap Works saw its capital stock increase four fold, to $100,000. Its executive staff also evolved, with Gustave Berghoff retaining his position as president but appointing his brothers, Henry and Hubert Berghoff, along with J. W. Roach and Albert J. Jauch, to the board of directors. The Fort Wayne Journal-Gazette reported that Berghoff was “having built a large addition to his factory, which will double the plant’s capacity.” The paper also commented on the company’s success, writing that “the business has grown from a small beginning to large proportions, and the institution is now known all over the United States, and the output is used almost universally in this country.”

The company also expanded its marketing, filing for multiple trademarks in 1905. The first filing, from April 17, 1905, included its new logo for Rub-No-More as well as an emblem, one so iconic to the company that it inspired my research: the two elephants logo. Used for decades as the symbol of Rub-No-More, the trademark displays an adult elephant dressed as a washerwoman washing a child elephant with its trunk. The second filing, dated September 19, 1905, includes both the new logo for the company’s name as well as the two elephants symbol. These became the company’s go-to branding for both its products and promotional materials, and it served them well. Grocers at Kendallville purchased 14,000 pounds of soap from the company in April of 1909, as noted by the Fort Wayne Sentinel, which traveled “in a single shipment over the [city’s] interurban.” That year, the Summit City Soap Works continued its tradition of promotional giveaways. An advertisement in the Dayton Herald offered customers free gifts in exchange for some of their products’ packaging trademarks. They offered girls an embroidery set and boys a “very interesting game” suitable for thirteen people.

Rub-No-More trademark application, September 1905. Image: Google Books.

One incident in 1911 showed how Rub-No-More soap could lead to more than just fun giveaways. A young woman named Bessie Lauer, an employee of the Summit City Soap Works, wrote her name on the inside of a soap bar’s packaging. It made its way out west, where a “wealthy California orange grower” found it and sought out a courtship, perhaps even marriage. She turned down his offer, but the publicity it garnered led to a Hanford, California Sentinel article describing the whole affair. Apparently embarrassed by the incident, Lauer told the Sentinel that “this is the first time she has ever written her name on a soap wrapper, and she fervently states that it will be her last.”

After decades of operation under the Summit City Soap Works moniker, the company formally changed its name in 1912 to the Rub-No-More Company, solidifying the importance of their branded soap to the entire enterprise. (A notification of the name change was published in the January 18, 1912 issue of the Fort Wayne Daily News, but it wasn’t official until April 12, 1912, when articles of incorporation were filed, according to the Indianapolis News. Advertisements in newspapers as early as June of that year indicated the name change). Around this time, Gustave Berghoff, the company’s president, began serving on the board of directors of the German-American National Bank based in Fort Wayne, greatly increasing his stature within the local business community.

Rub-No-More Logo, Trade Mark News. 1911. Image: Google Books.

By 1917, sales of the Rub-No-More Company topped $3,000,000 a year, as referenced in a profile in the Fort Wayne Journal-Gazette celebrating its 25th anniversary under the ownership of Berghoff. The article noted the expansion of its production facilities, from “the old days [when the plant was] comprised [of] but a few shacks” with “equipment consisting mostly of crude apparatus[es],” to a plant comprising “thousands of square feet.” This machinery was “of the most modern design . . . the value of which totals near a million dollars.” Within two decades, Rub-No-More, the company’s flagship product, became a mainstay product for consumers, with “circulars, wrappers, etc. . . . reproduced 200,000,000 times a year,” bringing “both the institution and the city continually before the minds of millions of people residing in this and foreign countries.”

Terre Haute Daily Tribune, March 22 1918. Image: Hoosier State Chronicles.

An interesting modern parallel, the Rub-No-More Company encouraged sterilizing face masks during the influenza pandemic of 1918. A notice printed in the November 22, 1918 issue of the Indianapolis News instructed readers to “sterilize flu masks” by “thoroughly dissolv[ing] two tablespoonsful [sic] of Rub-No-More soap chips in one quart of boiling water” to “carefully wash masks.” As with today’s COVID-19 pandemic, soap companies have used their advertising to encourage people to wear masks and to keep them clean, something the Rub-No-More company did over 100 years ago.

Indianapolis News, November 22, 1918. Image: Hoosier State Chronicles.

Despite the Rub-No-More Company having a mostly positive reputation, it wasn’t without controversy. In 1918, the Indianapolis Star reported that the Rub-No-More Company was one of several companies charged with violating the federal child labor law. In a grand jury indictment against them, it was alleged that “three children were required to work ten and one-half hours a day” at their plant. Another issue the company faced came from its manufacturing process— one of “obnoxious odors.” The Indianapolis Times wrote in 1923 that the City of Fort Wayne was seeking a “permanent injunction” requiring the Rub-No-More Company to reconfigure their production process to alleviate the harsh smells that bothered the city’s east side residents.  It is unclear what the outcomes of these situations were, but violations of child labor laws and air quality, somewhat new to American industry in 1918, represented some of the lesser angels of industrialization.

Fort Wayne Journal-Gazette, November 4, 1917. Image: Newspapers.com.

After 35 years of success at the helm, Gustave Berghoff sold the Rub-No-More Company to Procter & Gamble and retired from the company in 1927. The company’s roughly 140 employees were transferred to other Procter & Gamble plants after a transitional period where Rub-No-More Company’s manufacturing stock was used. The Rub-No-More brand continued for many years under the Procter & Gamble umbrella, with advertisements for the product appearing in newspapers well into the early 1950s. Gustave Berghoff, the company’s former president, died on January 25, 1940 at the age of 76. He is buried in Catholic Cemetery in Fort Wayne.

The Rub-No-More Company exists in history as something of a Horatio Alger tale. A German immigrant, helped by his family, purchased a failing firm and turned it into one of the most successful soap companies of the early 20th century. Additionally, its innovative approach to marketing, promotions, and branding ensured its dominance in the marketplace. This story is also about how even a simple item, like a watch fob washing up on the beach in California, can lead to an understanding of one of northern Indiana’s industrial giants at the beginning of the American Century.

The Fort Wayne Visiting Nurse League

Josephine Shatzer, first paid nurse, image courtesy of Visiting Nurse Archives.

With a staff of over 155 and over 170 volunteers, today’s Fort Wayne Visiting Nurse is a far cry from its humble beginnings. In 1888, a group of Fort Wayne women organized the Ladies Relief Union with a mission to “help the sick poor of Ft Wayne.”  Calling themselves the Visiting Nurse Committee, they soon discovered a link between poverty and disease.  Dr. Jessie Calvin, a Fort Wayne sanitation and indoor plumbing pioneer, encouraged women’s church groups to raise money for a qualified nurse that could meet community needs.

Prior to the 1860s, nursing was “typically considered a domestic responsibility provided in the home by family members.” Nursing as a profession evolved after the Civil War, when women gained experience caring for wounded soldiers. Historian Clifton J. Philips noted that in the post-war period, women’s religious orders were “especially active in establishing hospitals in an attempt to extend to the general public, and the poor in particular, some of the services formerly rendered to sick and wounded soldiers.” As hospitals materialized, so too did nursing groups and training programs. By 1897, The Fort Wayne Journal-Gazette noted that “modern nurses” wished to “be given her proper position as a skilled assistant in serious illness.”

Nurse with a Ford Model T purchased in the 1920s, so that nurses could more efficiently reach patients, image courtesy of Visiting Nurse Archives.

The paper added that:

The daily or visiting nurse is a recent development of modern nursing and meets the needs of many people who find it inconvenient to have a nurse stopping in the house and requiring more or less attention from servants perhaps already overtaxed. The visiting nurse comes in for an hour or so every day to perform those services for which her skill is needed.

On March 1, 1900, an organizational meeting was held in Fort Wayne and the Visiting Nurse League became a reality. At a salary of $10.00 a week, Josephine Shatzer was hired as the League’s first nurse.  During harsh weather she took a trolley, but normally she could be seen making her rounds on her bicycle.  Regardless of transportation, it was clear that she wasted no time.  On her first day she saw six patients.  Next she established a baby milk station at First Presbyterian Church, instructing new moms how to prepare formula.

Fort Wayne Daily News, September 29, 1900, 5, accessed Newspapers.com.

She also volunteered at free immunization clinics, bathed patients, delivered meals, changed bedding, dressed wounds, cared for the elderly and ill in their homes and endeared herself to all she served. At the end of her first year she had made hundreds of calls, utilizing supplies donated by local churches, relief societies, and drug stores. For those patients who could pay, the charge of a one-hour visit was fifteen cents.

The Fort Wayne Daily News praised the program in 1900, noting that the league “found favor with all classes of people” and that visits to the “sick poor” conveyed not only “help and benefit, but hope and good cheer to every member of the family.” In 1913, the Public Health Nursing Association appointed a visiting nurse to serve African American patients at the Flanner Guild. Dr. Calvin continued to guide the League, through the years of World War I and the 1918 flu epidemic, which took the lives of 3,266 Hoosiers.

Nurse treating a young burn victim, image courtesy of Visiting Nurse Archives.

By 1919, a nurse named Dixon had reached a salary of $100.00 a month. League expenditures in 1920 stood at $1,300 annually and in 1922 the Community Chest offered its support.  Insurance companies began to hire nurses from local visiting nurse groups to assess policyholders who were ill, and paid the League seventy-five cents a visit.  By 1923, the League reorganized and served in an advisory, instructional health teaching capacity. The Great Depression wrought poor health conditions: eight nurses made over 29,000 visits to 4,477 patients.  One made 3,255 orthopedic visits to 104 crippled children, many of whom were victims of polio.  Sisters of Saint Joseph Hospital provided free hospitalization in the pediatric ward for those who could not pay.  In the 1940s, World War II increased demands for nursing schools to produce eligible Nurse Corps candidates.

In 1954, the agency changed its name to Visiting Nurse Service, Inc.  By 1956, it undertook a program that cared for stroke victims in their homes, which served to collect data on medication, exercise, loss of function and the need for expanded therapy service. By 1962, the agency’s director Eva Rosser introduced a State Board of Health-funded program that focused on treating the chronically ill in their homes, instead of a hospital or nursing home.  Later the group provided care as home health aides and the agency became certified for Medicare on July 1966.

Nurse visiting a patient, likely just after World War II, image courtesy of Visiting Nurse Archives.

With certification came additional paper work.  According to History of Visiting Nurse, by 1983, “a record number of visits for a single month occurred (2,200), due to earlier hospital releases and greater technology used in the home.” During this period, the glucometer was used for the first time, registered nurses were trained to perform phlebotomy services, and around-the-clock care was made available for all patients. In 1984, Medicare Hospice Benefit became available and Visiting Nurse Service merged with Hospice of Fort Wayne, Parkview, and Lutheran Hospices.  The agency introduced computerized billing and, by the end of the decade, services for the frail and disabled.  By 1990, Hospice service visits totaled 38,177, a forty percent increase over previous months.

History of Visiting Nurse noted that in 1990 the agency moved to the “Moellering Unit of the nearly vacant former Lutheran Hospital.” In 1995, the 1984 merger dissolved and Visiting Nurse Service and Hospice became a free standing agency. By February 2001, a new Hospice Home facility opened and in 2006 a building expansion added patient rooms. In 2011, nurse practitioners joined the staff and the “Watchful Passage” program began, in which trained volunteers remained at patient’s bedside during the last few days of life. In 2018, Visiting Nurse staff and volunteers can proudly stand tall celebrating 130 years of community service.

Babe Ruth: A Big Hit in Fort Wayne

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Bob Parker “cartoon” illustrating Babe Ruth blasting “a mighty 10th inning,” Michael C. Hawfield, Fort Wayne Sports Yesterday & Today (1994), p.18.

Legendary baseball player George “Babe” Ruth graced Fort Wayne with his presence during a personal visit on October 26, 1926. After putting on a show during at practice, he joined the Fort Wayne Lincoln Lifers, a semiprofessional team sponsored by Lincoln National Life Insurance Co., in a game against a very good Kips team. Ruth proceeded to put on a demonstration by playing every position except catcher. He topped the game off by hitting two balls out of the park. With the Bambino in their arsenal, the Lifers won 11 to 1.

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Lincoln Lifers “Pete” Dietrich and “Bud” Devilbiss, The Fort Wayne Sentinel, May 10, 1923, 10, accessed Newspapers.com.

Ruth returned to the Indiana town on May 6, 1927 with the New York Yankees to play an exhibition game against the Lifers. In his Fort Wayne Sports History, Blake Sebring wrote that the Yankees, who were in first place in the league, made the stop on their way to take on Chicago. The game took place at League Park, now called Headwaters Park, located between Calhoun and Clinton streets. A wooden structure was erected at the park in 1883. Rebuilt several times, the place received a major overhaul in 1908 with new grandstands and a grass infield. After the damage caused by the Great Flood of 1913, additional restoration was required. It was readied as a host park for semi-pro Central League teams, including the Lifers when they moved up to a minor league status.

That 1927 exhibition season, League Park’s grandstand was filled with more than 3,000 fans, occupying all sitting and standing room. Enthusiastic Fort Wayne fans streamed in, eager to witness high drama from Babe Ruth, Lou Gehrig and the other Yankee legends. The fans were not disappointed, as they sensed Babe’s charge into the annals of American history.

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League Park, courtesy of ARCH Fort Wayne.

The regulation 9 innings were played.  The Lifers held the Yankees to a 3–3 tie in the 10th, with two out and a runner on first when “The Sultan of Swat,” another of Ruth’s appellations, came to the plate. He took two strikes and then in classic style belted the next pitch over the center field wall, landing on the roof of one of the city utility barns across Clinton Street. The hit enable the Yankees to defeat the Lifers 5-3. The stands emptied and adoring fans mobbed Babe.

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Babe Ruth and Lou Gehrig in their 1927 barnstorming uniforms, courtesy of Sports Illustrated, accessed The Midwest League Traveler.

It has been said that the Bambino often referred to that blow as possibly the hardest hit ball of his career. According to John Ankenbruck, after citing the official long hits by Babe Ruth and Mickey Mantle, one sportswriter declared that, Ruth hit a longer one in Fort Wayne, according to the Bambino’s version.

After the 1927 season, Ruth went on a barn storming tour, playing again at League Park. He belted a ball over the left-centerfield fence and claimed that the ball landed in a freight car that was passing the park at the time. Local baseball historians are quick to note that, if true, the ball would have had to clear the fence then make a right angle, travel another 600 feet to land on the railroad tracks. Even so, 1927 was a banner year for Fort Wayne baseball and Babe Ruth was on hand to help make it a big hit.