Five men are sitting in a jail cell in Terre Haute, Indiana. The leader of the group—a middle-aged, mustached, and unassuming figure—had been arrested on charges of “vagrancy and ‘for investigation’,” according to the local police chief. But it wasn’t a drunk or an unlucky drifter sitting in the cell. It was the leader of an American political party and its nominee for President of the United States. He had tried to give a speech in Terre Haute when arrested by the local authorities. His case became a statewide and even national discussion on the importance and limits of free speech. Now, who could’ve caused all of this ruckus? It was Earl Browder, General Secretary of the Communist Party of the United States.
Music: “And Then She Left” by Kinoton, “Echo Sclavi” by the Mini Vandals, “Namaste” by Audionautix, “Myositis” by the United States Marine Band, “Finding the Balance” by Kevin MacLeod, and “Dana” by Vibe Tracks
Many companies choose a face for their brand and then build a mythology around it. For example, the Converted Rice Company marketed their new parboiled, vacuum-dried rice as the homey-sounding “Uncle Ben’s Rice.” The company used the racially charged nomenclature “uncle” and an image of a distinguished-looking African American man to imply that the product would be like a friendly servant for the housewife. The company has claimed at various times that “Uncle Ben” was a respected rice grower or a hotel maitre d’, but more likely he never existed — much like Mr. Clean, Sara Lee, or Mr. Goodwrench.
William M. Scholl, passport photo, 1921, accessed AncestryLibrary.
While there are plenty of questions surrounding his origin story, the man called “Dr. Scholl,” was not only the founder of one of the most famous companies in the world and the inventor of many of its products, but he was a master of the world of advertising — changing the business in innovative ways. Scholl may (or may not) have been a quack doctor, but he was a crackerjack businessman.
William M. Scholl, passport photograph, 1915, accessed AncestryLibrary.com
William Mathais Scholl was born on a farm in LaPorte, Indiana in 1882.* According to the 1900 census, William spent his youth working as a laborer on his parents’ farm, along with many other siblings. Sometime around 1900, Scholl moved to Chicago and found a job as a salesman at the popular Ruppert’s Shoe Store on Madison Street. Here, he encountered a variety of foot problems faced by his customers and became interested in podiatry. That same year, secondary sources claim, he enrolled in medical school at Loyola University. This has been hotly debated.
Dr. William M. Scholl, The Human Foot: Anatomy, Deformities and Treatment (Chicago: Foot Specialist Publishing Co., 1915), accessed GoogleBooks
Despite investigations beginning in the 1920s and continuing today, it is still unclear if Scholl graduated with a medical degree around 1904 as he claimed. The Scholl College of Podiatric Medicine in Chicago supports the Scholl Museum which is dedicated to memorializing his achievements and authoritatively refers to him as “Dr. William Mathias Scholl.” However, the records of the American Medical Association tell a different story. According to Robert McClory’s investigative piece for the Chicago Reader in 1994:
“Visit the recently opened Scholl Museum . . . and you’ll find the doctor and his achievements raised to almost mythic levels . . . But check through the old AMA records and you’ll read about a man whose credentials are ‘entirely irregular,’ whose methods smack ‘strongly of quackery,’ and whose products ‘cannot be recommended’.”
There are also questions about his state medical license, as well as a later degree he claimed from the Chicago Medical College, an institution described by the American Medical Association as “low grade.” The AMA described Scholl’s “whole record” as “entirely irregular.”
Instep-arch support patent [marketed as Foot-Eazer], Publication date April 25, 1911, accessed Google Patents.
Dr. Scholl, or “Dr.” Scholl, built an empire which has made his name recognizable all over the world. Degree in hand or not, at the turn of the twentieth century, young Scholl was busy inventing various devices intended to alleviate foot pain. One such device was the “Foot-Eazer,” which was a hit with the Ruppert’s Shoe Store customers. Supposedly one customer offered him several thousand dollars to start his business. He declined the offer, but was inspired to start his own business.
Elevated Railroad Station at East Madison Boulevard and Wells Street [near Scholl’s first office] November 1, 1913, Chicago Daily News Photograph, Chicago History Museum, accessed Explore Chicago Collections.In 1904, Scholl set up shop in a small office in a building at 283-285 E. Madison Street in Chicago – the first location of the Scholl Manufacturing Company. By the next year, he began innovating new advertising techniques. Scholl would purportedly travel to various shoe stores, ask for the manager, and take out a human foot skeleton and put it on the counter. He used the foot to show how complicated and delicate all of the tiny bones are that hold so much weight and take so much abuse. He would demonstrate how supportive and comfortable his products worked.
Western Wheel Works, engraving, 1890, accessed Chicagology.com.
Whether or not his products worked, his strategy of marketing directly to the store manager did. In addition to charging for the construction of the product, he also charged for consultations and fittings. Business boomed and in 1907 he moved into five rooms in a building on Schiller Street which had been abandoned by Western Wheel Works, a bicycle company. Almost immediately, he purchased the building and expanded the factory until it took up the entire block. The building stands and is in use as the Cobbler Square apartment complex — a nod to it’s former use.
By 1908, Scholl was using advertisements in trade journals to continue marketing his products directly to shoe store owners and managers. His approach at this point was to set up a booth at various fairs and train these prospective clients on how to talk about the Foot-Eazer “from a scientific prospective.” The ad below addresses these shoe store managers with several lofty promises about the Foot-Eazer:
“It will pay you well to be an expert in correcting foot troubles. . . you can sell a pair to one customer out of every three. Your profit is a dollar a pair – if you have 3000 customers that’s a thousand dollars for you . . .You will understand the science of it the moment you see it . . . as I have been allowed sweeping patents on it no one else can make anything like it.”
Scholl explained to this clients that his product was backed by “science,” would make them rich, and he was the only one who could provide it.
Advertisement for Shoe Fair by Scholl Manufacturing Co., The Shoe Retailer, August 22, 1908, accessed Google Books.William Scholl, Practipedics : the Science of Giving Foot Comfort and Correcting the Cause of Foot and Shoe Troubles (Chicago: American School of Practipedics, 1917) accessed Archive.org
By 1909 he was recruiting teams of salespeople to approach the store owners for him. He set up a correspondence course to teach them the anatomy of the foot and the “science” behind his products. The course was called “Practipedics” and was described as “The Science of Giving Foot Comfort and Correcting the Cause of Foot and Shoe Troubles Based on the Experience, Inventions and Methods of Dr. William M. Scholl.” The ads from this period show that he was marketing these classes and sales opportunities to both men and women, an interesting approach for a time when few women worked outside the home. The ad below shows a woman studying the Foot-Eazer and promises that “This Alone Should Pay Your Rent.”
Advertisement for Salespeople, Boot and Shoe Recorder, April 8, 1916, 52, accessed GoogleBooks
From here, Scholl’s business expanded even more quickly. By the time the U.S. entered World War One, Scholl was marketing to three different audiences — managers and owners of shoe stores, retail customers, and potential sales recruits — all through extensive advertising. Hoosier State Chronicles has a wealth of examples of ads for Scholl’s products, for stores selling them, and even for the Practipedics course. Indiana shoe stores often advertised special days where Scholl’s salespeople, presented as medical experts in foot care, would be at the store for personal fittings. In a 1917 issue of the Indianapolis News, the New York Store advertised their latest shoe styles and noted that they carried “A Complete Line of Dr. Scholl’s Foot Comfort Appliances.” In 1920, the South Bend Shoe Company advertised in the South Bend News-Tribune: “Foot Expert Here . . . A specialist from Chicago loaned to this store by Dr. Wm. M. Scholl the recognized foot authority.” This “expert” was most likely trained via correspondence course or week-long class and almost certainly never met Scholl.
Sometimes all three of Scholl’s audiences were targeted in one message, such as in the advertisement below from the Indianapolis News. First, the ad promises foot comfort to the average reader and pedestrian and explains to them the product while emphasizing the availability of “medically” trained dealers. Second, it advertises Marott’s Shoe Shop on East Washington who’s owners will have to stock up on Scholl’s products and provide the “foot expert.” Finally, the ad explains to the shoe dealers and other potential Scholl’s salespeople how to register for the next Scholl’s training course in Indianapolis. Additionally, Marrott’s Shoe Shop was a “Dr. Scholl’s Foot Comfort Store” which was supposed to consistently staff such “trained” foot experts — not just for special events. In Marrott’s advertisement which ran below the Scholl’s advertisement, the store claims that “Dr Scholl’s Foot Appliances are handled exclusively in Indianapolis by Marott’s Shoe Shop.” However, a search of Hoosier State Chronicles shows several other Indianapolis stores schilling for Scholl — including the New York Store from the advertisement above.
Another Indiana “Dr. Scholl’s Foot Comfort Store” was the Lion Store in Hammond. They were one of many stores around the country to participate in Scholl’s marketing plan for “Foot Comfort Week.” They advertised their participation and “foot expert” in the Hammond Times on June 12, 1917. Even general clothing stores participated in the marketing scheme. On June 21, 1917, the E. C. Minas Company, which called itself “Hammond’s Greatest Department Store,” advertised “Foot Comfort Week” in the Hammond Times which the ad claimed was happening “throughout the continent.” They noted that their store carried “the complete line” of Scholl’s appliances and “experts at fitting them to individual needs.” Later ads for the week-long event had more outrageous marketing schemes such advertisements for “Prettiest Foot” contests. Search Hoosier State Chronicles for more.
Hammond Times, June 12, 1920, 7, Hoosier State Chronicles.Dr. William M. Scholl, The Human Foot: Anatomy, Deformities and Treatment (Chicago: Foot Specialist Publishing Co., 1915), accessed Google Books
By the end of the war, Scholl’s company was established across the U.S, Europe, Egypt, and even Australia. He had also established a Podiatry College and written a text book. However, medical doctors working in the field were quick to criticize Scholl’s entangled business and medical operations and began to publicly question his qualifications. In 1923, the National Association of Chiropodists passed a resolution condemning Scholl’s work and banning him from advertising in their publications. Again, Robert McClory’s investigative article is the best source for more information on the controversy stirred up around Scholl’s standing in the medical community.
Toe-Straightening Device, US1055810, Publication Date March 11, 1913, accessed Google Patents
Scholl was not slowed down by the nay-saying in the least. He continued to invent, patent foot products, and open new stores around the world. According to McClory:
“In his lifetime Scholl would create more than 1,000 patented ointments, sprays, cushions, pads, supports, shields, springs and other mechanical and chemical gizmos for the feet. Eventually the Scholl empire would include more than 400 outlet stores and employ some 6,000 people worldwide.”
According to a short essay by Fred Cavinder in Forgotten Hoosiers (2009), during World War II, the Scholl plant in England made surgical and hospital equipment while the Chicago plant converted to the manufacture of military equipment. Cavinder writes, “As Word War II ended, Dr. Scholl invented the compact display fixture with the familiar blue and yellow colors.”
Advertisement, Life Magazine, Jun 12, 1939, 41, accessed Google Books
Scholl remained connected to the northwest region of Indiana throughout his life. He resided primarily in a single rented room at the downtown Chicago Illinois Athletic Club. However, later in life he purchased a home in Michigan City, Indiana, where he had moved his side business, Arno Adhesive Tapes. This company made all of the plaster and tape for the Dr. Scholl products. In the 1960s, Arno also expanded greatly and Scholl, now in his seventies, remained just as active in its management.
Scholl died in 1968 and is buried in Pine Lake Cemetery in La Porte Indiana. His family sold the Scholl’s brand to a large pharmaceutical company in 1979 and it remains successful to this day. So whether we remember him as “Dr.” or Dr. Scholl, he created an empire, changed an industry, and invented new ways to market and advertise. Search Hoosier State Chronicles for the many more advertisements.
* The 1900 census gives his birth year as 1884, but all other records including passport applications, WWI draft card, and death records cite 1882 as the correct year.
For further information, especially on the controversy surrounding Scholl’s medical qualifications see:
Robert McClory, “Best Foot Forward,” Chicago Reader, January 13, 1994, accessed ChicagoReader.com
This post is dedicated to Tom Flynn—freethinker, friend, and keeper of the Ingersoll flame.
On July 22, 1899, Hoosier Eugene Victor Debs, a radical labor organizer and the future socialist party candidate for president, published a tribute to one of his biggest influences and close friends—the orator and freethinkerRobert Green Ingersoll. Known as the “Great Agnostic” for his decades-long public critique of organized religion, Ingersoll became the leader of the “Golden Age of Freethought” in the United States, a movement dedicated to secularism that began after the Civil War and ended around World War I. His death on July 21, 1899, at the age of 65, left an irreplaceable void in the hearts of many who saw Ingersoll as the leader of a new rationalist awakening in America.
For 23 years it has been my privilege to know Colonel Ingersoll, and the announcement of his sudden death is so touching and shocking to me that I can hardly bring myself to realize the awful calamity. Like thousands of others who personally knew Colonel Ingersoll, I loved him as if he had been my elder brother. He was, without doubt, the most lovable character, the tenderest and greatest soul I have ever known.
He also noted the amount of charity work Ingersoll did, both for organizations and for individuals, such as a woman he aided after the financial collapse of her father and abandonment by her church. “Such incidents of kindness to the distressed and help to the needy,” Debs observed, “might be multiplied indefinitely, for Colonel Ingersoll’s whole life was replete with them and they constitute a religion compared with which all creeds and dogmas become meaningless and empty phrases.”
Later, on January 17, 1900, Debs wrote to Ingersoll’s publisher C.P. Farrell that “I have never loved another mortal as I have loved Robert Ingersoll, and I never shall another.” While this language may seem a bit saccharine for us today, Debs meant every word of it. From his initial meetings with Ingersoll as a young man in Terre Haute, Indiana to the Great Agnostic’s defense of him during the Pullman railroad workers strike of 1894, Eugene Debs always felt a deep kinship with the heretical orator. While they took different spiritual tracks—with Ingersoll a dedicated agnostic and Debs a social-gospel Christian—both saw the importance of caring for others in this life, despite what might come after, and believed in the power of human reason as a vehicle for transcending outmoded superstitions. Debs learned the power of effective oratory from Ingersoll, routinely citing him as one of his biggest rhetorical influences. Ingersoll also had views on labor and capital that went far beyond the traditional liberalism of his day, something that likely played a role in the radicalization of Debs. As such, their unique friendship left a lasting imprint on American life during the turn of the twentieth century.
They first met in the spring of 1878, after Debs invited Ingersoll to give a lecture to the Occidental Literary Club in Terre Haute, an organization that the former helped organize. The Terre Haute Weekly Gazette reported on May 2, 1878 that Ingersoll’s oration the previous evening was on the “religion of the past, present, and future” and noted that “Mr. Ingersoll was introduced by Mr. E. V. Debs, in well chosen and well delivered words.” Years later, in his “Recollections on Ingersoll” (1917), Debs reflected on his first encounter with the legendary orator. In fact, the lecture that Ingersoll gave that evening, according to Debs, was one of his most important, “The Liberty of Man, Woman, and Child.” In it, Ingersoll excoriates those who held humanity in the bondage of superstition and called for freedom of intellectual development. As he declared, “This is my doctrine: Give every other human being every right you claim for yourself. Keep your mind open to the influences of nature. Receive new thoughts with hospitality. Let us advance.” Debs was amazed by this speech. Writing decades later, “Never until that night had I heard real oratory; never before had I listened enthralled to such a flow of genuine eloquence.” Ingersoll’s words, which “pleaded for every right and protested against every wrong,” galvanized the budding orator and political activist.
Also in 1878, Ingersoll used his considerable speaking talents towards another issue of grave importance: the condition of labor. While it would be too much to say that Ingersoll was a socialist like Debs, he was nevertheless a socially-conscious liberal Republican who understood the inequities between workers and owners in a capitalist society. In a speech entitled “Hard Times and the Way Out,” delivered in Boston, Massachusetts on October 20, 1878, Ingersoll laid out his views on the subject. While he reiterated his belief that “there is no conflict, and can be no conflict, in the United States between capital and labor,” he nevertheless chastised the capitalists who would impugn the dignity and quality of life of their laborers. “The man who wants others to work to such an extent that their lives are burdens, is utterly heartless,” he bellowed to the crowd in Boston. He also called for the use of improved technology to lower the overall workday. Additionally, in a passage that could’ve been composed by Eugene V. Debs decades later, Ingersoll declared:
I sympathize with every honest effort made by the children of labor to improve their condition. That is a poorly governed country in which those who do the most have the least. There is something wrong when men are obliged to beg for leave to toil. We are not yet a civilized people; when we are, pauperism and crime will vanish from our land.
This speech left a lasting impression on Debs, so much so that he quoted it at length in an 1886 article in the Locomotive Firemen’s Magazine calling for the eight-hour workday. It is safe to say that Ingersoll’s own progressive views on labor influenced Debs’s own labor advocacy, especially during his time leading the Brotherhood of Locomotive Firemen and co-founding the Industrial Workers of the World (I.W.W).
Years later, in 1894, Eugene V. Debs and the American Railway Union (ARU) led a massive labor strike against the Pullman Palace Car Company in the outskirts of Chicago. Approximately 2,000 employees walked off the job in May, demanding an end to the 33 1/3% pay cut they took the year prior. When the strikes escalated into violence, largely due to the aggressive tactics of the Chicago police, the United States Court in Chicago filed an injunction against Debs and the ARU. The injunction claimed that Debs, as head of the ARU, violated federal law by “block[ing] the progress of the United States mails,” the Indianapolis Journal reported. Debs was later arrested for his actions, using legendary civil rights attorney Clarence Darrow for his defense. Some speculated at the time that Robert Ingersoll, himself a lawyer, would defend Debs in court, but that never came to pass. Instead, Ingersoll defended Debs in the court of public opinion, when the press reported his previous treatment for alcoholism in an effort to discredit his cause.
Workers leaving the Pullman Palace Car Works, 1893. Wikimedia Commons.
An article in the July 9, 1894 issue of the Jersey City News reported that Dr. Thomas S. Robertson treated Debs in 1892 for “neurasthenia” and “dipsomania,” terms used in the era to describe anxiety due to spinal cord injury and alcoholism, respectively. To help his friend, Ingersoll had written a letter of introduction for Debs to Dr. Robertson, as he had used the physician’s services before. The article quotes Dr. Robertson at length, who claimed that Debs suffered from exhaustion, which had been exacerbated by drinking, but he had improved in the two years since. When asked if Debs was of sound mind, Dr. Robertson said, “in ordinary times, yes, but he is likely to be carried away by excitement and enthusiasm.” In essence, Debs suffered from what today we might call stress-induced anxiety, which became more pronounced by substance abuse. However, it is important to note that charges of alcoholism were common in this era, and Debs might have exhibited symptoms of it without ever being intoxicated.
Sensing the intention of the press with this story, Ingersoll released a statement to the Philadelphia Observer, later reprinted in the Unionville, Nevada Silver State on August 27, 1894. In it, he stood up for his friend and the causes he fought for. “I have known Mr. Debs for about twelve years,” Ingersoll said, and “I believe, [he] is a perfectly sincere man—very enthusiastic in the cause of labor—and his sympathies are all with the workingman.” When asked about Debs’s drinking, Ingersoll pushed back on the claims, saying “I never met him when he appeared to be under the influence of stimulants. He was always in good health and in full possession of his faculties.” He also commented on the attempts at scandal in the newspapers, adding that his “testimony is important in view of gossip and denunciation that everywhere attend the public mention of the strike leader.” In one of Debs’ darkest hours, when his character and cause came under fire, Ingersoll publicly defended his friend and challenged the claims made against him. Such was the nature of their bond.
While Robert Ingersoll certainly influenced Debs on the importance of oratory and the cause of labor, he also left a profound intellectual influence on the future socialist. Early in his life, Debs developed an iconoclastic view of religion, which primed him for a rewarding relationship with Ingersoll. In conversations with Larry Karsner, published in book form in 1922, Debs reflected on the event that made him weary of organized religion. At the age of 15, Debs attended a sermon at St. Joseph’s Catholic Church in Terre Haute. The priest’s vivid descriptions of hell, with a “thousand demons and devils with horns and bristling tails, clutching pitchforks, steeped in brimstone,” completely soured him on institutionalized Christianity. “I left that church with rich and royal hatred of the priest as a person, and a loathing for the church as an institution,” Debs said, “and I vowed that I would never go inside a church again.” Furthermore, when asked by Karsner if he was a disbeliever at that time, Debs replied, “Oh yes, a strong one.”
He furthered his views on hell in a February 19, 1880 article in the Terre Haute Weekly Gazette. “I do not believe in hell as a place of torment or punishment after death,” he wrote, “. . . the hell of popular conception exists solely in the imagination.” He further argues that while the idea of hell may have served a beneficial function in the past, “as soon, however, as people become good enough to be just and honorable for the simple satisfaction it affords them, and avoid evil for the same reason, then there is no further necessity of hell.” With these words, Debs actually echoed much of what Ingersoll said on the subject in an 1878 lecture. “The idea of a hell,” Ingersoll noted, “was born of revenge and brutality on the one side, and cowardice on the other. In my judgment the American people are too brave, too charitable, too generous, too magnanimous, to believe in the infamous dogma of an eternal hell.”
Robert Ingersoll pamphlet on Hell, 1882. Google Books.
While the doctrine of hell and the strictures of the church left Debs cold, he nevertheless adopted a liberal, nondenominational form of Christianity later in his life, one molded by his exposure to Ingersoll and freethought. In a 1917 article entitled “Jesus the Supreme Leader,” published in the Call Magazine and later reprinted in pamphlet form, Debs shared his thoughts on the prophet from Nazareth. Debs saw Christ not as a distant, ethereal presence, but rather as a revolutionary figure whose own humanity made him divine. “Jesus was not divine because he was less human than his fellow-men,” he wrote, “but for the opposite reason, that he was supremely human, and it is this of which his divinity consists, the fullness and perfection of him as an intellectual, moral and spiritual human being.” He placed Jesus in the same pantheon of transformative figures as abolitionist John Brown, President Abraham Lincoln, and philosopher Karl Marx.
For Debs, Christ’s appeal to “love one another; as I have loved you, that ye also love one another” was the same in spirit as Marx’s famous dictum in the Communist Manifesto: “Workers of all countries unite! You have nothing to lose but your chains. You have a world to win.” Both statements are about solidarity—of people coming together, helping one another, and fighting for a better world. In this sense, Debs interpreted Christ like many humanists and non-sectarian Christians do today—as a deeply human figure that preached love, peace, and harmony with others.
Eugene V. Debs and Jesus of Nazareth pamphlet. Internet Archive.
While Debs and Ingersoll did not share the exact same views on Christianity, they did share a commitment to secularism, tolerance, freethought, and social justice. Debs would parlay his knowledge from Ingersoll and others into a successful political career, running five times on the socialist party ticket and earning nearly a million votes in 1920 while imprisoned for speaking out against America’s involvement in WWI. As Ingersoll was the leader of the “Golden Age of Freethought,” Debs was the leader of the “Golden Age of American Socialism,” with thousands attending his speeches and joining socialist organizations. Despite their friendship being tragically cut short by Robert Ingersoll’s death in 1899, Debs honored the legacy of the Great Agnostic for the rest of his life. Writing in his “Recollections of Ingersoll” in 1917, Debs said:
He was absolutely true to the highest principles of his exalted character and to the loftiest aspirations of his own unfettered soul. He bore the crudest misrepresentation, the foulest abuse, the vilest calumny, and the most heartless persecution without resentment or complaint. He measured up to his true stature in every hour of trial, he served with fidelity and without compromise to the last hour of his noble life, he paid in full the price of his unswerving integrity to his own soul, and each passing century to come will add fresh luster to his immortal fame.
In studying their lives and their friendship, one might say these words for Robert Green Ingersoll could equally apply to Eugene Victor Debs.
This article was originally published on the Hoosier State Chronicles blog on August 26, 2016.
The known universe is big; insanely big! At a staggering age of 13.8 billion years, our observable universe has a diameter of 92 billionlight-years. Over the last century, astronomers, physicists, and mathematicians have helped us understand a more precise measurement of the size of the universe and how it has changed over time. The prevailing theory is the “Big Bang,” which, “At its simplest, [it] talks about the universe as we know it starting with a small singularity, then inflating over the next 13.8 billion years to the cosmos that we know today.” A key component of Big Bang cosmology, “Expansion Theory,” stipulates that the universe is expanding, rather than a static state, which accounts for the changing distances of stars and galaxies. So, how did we come to this conclusion?
Part of our understanding of the expanding universe has benefited, in no small part, to an Indiana farmer’s son named Vesto Slipher. Slipher developed spectrographic methods that allowed researchers to see a Doppler effect in the distances of what were then called “spiral nebula,” what we today call galaxies. Simply put, by measuring the longer wavelength red shift (objects moving away) and shorter wavelength blue shift (objects moving closer), Slipher demonstrated that the universe was not static. In fact, it was expanding and often pushing objects towards each other. Slipher’s name doesn’t get regularly name-checked as one of the greatest scientists of all-time, but his contributions helped to establish our current view of the cosmos.
Vesto Melvin Slipher was born on November 11, 1875 on the family farm in Mulberry, Indiana. As biographer William Graves Hoyt noted, Slipher’s early life on the farm “helped him develop the strong, vigorous constitution that later stood him in good stead for the more strenuous aspects of observational astronomy.” Slipher received a B.A. (1901), M.A. (1903), and Ph.D (1909) in Astronomy from Indiana University. His Ph.D. dissertation paper, The Spectrum of Mars, which tentatively identified atmospheric characteristics (namely, water vapor) on the red planet.
Slipher’s professional career in science began in August of 1901, when he moved to Flagstaff, Arizona to fill a vacancy at the Lowell Observatory. Founded by the idiosyncratic Dr. Percival Lowell, Lowell Observatory became one of the foremost institutions of astronomy during the early 20th century. As the Coconino Sun put it, the observatory, “is known and recognized all over world for its discoveries and correct calculations.”
Lowell’s chief pursuit with the observatory was to prove that there were inhabitants on Mars, and hired young Slipher to help him. As early as 1908, Slipher found evidence through his spectroscopic techniques that Lowell may be on to something. The Washington Herald reported that V. M. Slipher (newspaper articles almost always identified him in print with just his initials) and his brother, Earl C. Slipher, “discovered evidences of the presence of water in the atmosphere of Mars. . . .” Sometime later, on May 20, 1909, the Hopkinsville Kentuckian noted that Slipher’s observations, “favor the view that the whitecaps about Mars poles are composed of snow rather than of hoarfrost,” and that “prevalent conditions of Mars . . .are those of a mild but desert climate, such as Professor Percival Lowell has asserted exists there.”
Lowell’s interest in Mars, emboldened by Slipher’s results, intensified. In 1912, Slipher helped install a 13,000 feet high telescope in the San Francisco Mountains so as to refine his measurements. Slipher’s efforts culminated in a 1914 announcement of further confirmation to his Water Vapor hypothesis. The Washington, D.C. Evening Star wrote that, “while the amount of water is difficult to determine, the estimates placed it at about one-third that of the atmosphere of the earth.” While Slipher and Lowell never found Martians on the red planet, their findings established atmospheric models that are still corroborated by scientists to this day.
With his research on Mars, Slipher was only getting started. His real passion was observing the position and velocities of “spiral nebula,” and he used his spare time away from his Mars projects to advance his research. His early successes convinced Dr. Lowell to give him time devoted to this research. It came with spectacular results. In 1912, Slipher began recording spectrographic results of the Andromeda Nebula (now known as the Andromeda Galaxy) and found that they were blue-shifting, which indicated that the nebula was “not within our galaxy.” “Hence we may conclude,” Slipher observed in his published findings, “that the Andromeda Nebula is approaching the solar system with a velocity of about 300 kilometers per second.” Within the next couple of years, Slipher also discovered that the Andromeda Nebula was also rotating as it traveled, and published these results in a subsequent article. From there, the results went to the press; the Daily East Oregonian published the findings in its November 15, 1915 edition. The Caldwell Watchmen in Columbia, Louisiana also reported that the Nebula was traveling at an unprecedented speed of “186 miles a second.” Similar articles were published in the Ashland, Oregon Tidings and the Albuquerque Evening Herald.
Slipher eventually observed the speeds of 15 nebulae, shared his findings at the 1914 American Astronomical Society meeting, and “received a standing ovation.” His results were then published by the society in 1915, demonstrating that the average velocity of these nebulae at 400 kilometers a second. A few years later, in 1921, Slipher found a record-breaking nebula called Dreyer’s Nebula (known today as IC 447) that was traveling away from our galaxy at 2,000 kilometers a second! With nebulae moving at varying velocities and in varying directions, Slipher’s research had started a conversation about the need to reevaluate the static theory of the universe. Why were these nebula acting like this?
To test this idea, Hubble began a new series of spectrographic experiments in the 1930s. The MunciePost-Democrat reported on one of these experiments on November 25, 1938:
The answer [to the expansion theory], they said, may be found when the new 200-inch reflector, cast in Corning, N. Y., glassworks, is completed. If the universe is expanding, the giant reflector being built on Mt. Palomar, in California, may indicate the type of expansion. The new mirror will collect four times as much light as the 100-inch Hooker reflector now in use at Mt. Wilson.
These further experiments reaffirmed Hubble’s earlier conclusions and the expansionary model of the universe became the standard-model. The evidence was so overwhelming that Einstein changed his mind and accepted the expansionary theory. Like with his work on Mars, Slipher’s early observations helped to uncover a field-altering discovery, and as biographer William Hoyt concluded, his research “enabled astronomers to gauge the approximate age and dimensions of the known universe.”
Clyde Tombaugh, the discoverer of Pluto. He was assisted by Slipher in his discovery. Courtesy of NASA.
Even after his momentous research on spiral nebula, Slipher continued to be involved in key discoveries. For example, Slipher assisted in the discovery of the planet (now dwarf planet) Pluto! A January 2, 1920 article in the Coconino Sun recalled that, “Dr. Slipher said he believes it is true that there is an undiscovered planet. This belief is due to peculiar actions of Uranus, who gets kind of wobbly sometimes in her course around the sun.” To confirm these claims, Slipher brought young scientist Clyde Tombaugh onto the project in 1928. After many attempts of photographing the unknown body, and Slipher even missing it in some telescopic photographs, Tombaugh finally discovered Pluto on February 18, 1930. The New York Times later reported the discovery on April 16, 1930. “Denial to the contrary,” the Times wrote, “Dr. V. M. Slipher, director of the Lowell Observatory [here], believes evidence indicates that the recently discovered “Planet X” is the long-sought trans-Neptunian planet, and is not a comet.” While Tombaugh rightfully gets the credit for the discovery, Slipher’s hard work in assisting the young scientist should count as one of his accomplishments.
Slipher retired from the Lowell Observatory in 1952 and spent the remaining years of his life involved in minor astronomical work and community affairs before he passed away in 1969, at the age of 94. While not a household name, Slipher’s achievements in astronomy are legendary, from his discovery of the atmospheric conditions of Mars and assisting with the discovery of Pluto to his ground-breaking research on spiral nebulae that led to our understanding of the expanding universe. In short, he helped science, and in turn humanity, further uncover the mysteries of the cosmos. Pretty good for a farm boy from Mulberry, Indiana.
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