“The Best of the Season:” Mark Twain’s Indiana Lectures

"America's Best Humorist," Mark Twain. Lithograph by Joseph F. Keppler, 1885. Library of Congress.
“America’s Best Humorist,” Mark Twain. Lithograph by Joseph F. Keppler, 1885. Library of Congress.

From James Whitcomb Riley to Kurt Vonnegut, Indiana is well-known for its literary heritage. This heritage developed, in-part, through personal appearances, where authors read from their works and shared new material with audiences. Of the lecturers, one of the most successful during the Gilded Age was Mark Twain. Born in Missouri as Samuel L. Clemens, Mark Twain became one of the late-19th century’s most popular and acclaimed authors. Alongside his successful career as a novelist and cultural critic, Twain crisscrossed the country, regaling packed theaters with stories, readings from new written material, and plain-old good jokes.

Map highlighting Mark Twain's lectures in the Midwest. Mark Twain Project.
Map highlighting Mark Twain’s lectures in the Midwest. Mark Twain Project.

One of his first visits to Indiana as a lecturer was January 4, 1869, when he performed a reading of “The American Vandal Abroad.”  As reported by the Indianapolis Daily Sentinel:

We caution our readers not to forget the treat prepared for them this evening by the Library Association. Mark Twain, one of the real humorists of the day, will deliver his lecture entitled “The American Vandal Abroad,” and his merits entitle him to a large audience. The lecture will be delivered at Metropolitan Hall, and reserved seats may be secured without extra charge at Bonham’s Music Store.

Mark Twain, circa 1860-1880. Indiana Memory,
Mark Twain, circa 1860-1880. Indiana Memory,

While the exact content of his performance from that night was not reported, he had repeatedly given the lecture through 1868-69, and a compiled version was published by literature scholar Paul Fatout, in his book, Mark Twain Speaking. In this lecture, Twain referred to the “American Vandal” as someone who “goes everywhere and is always at home everywhere . . . His is proud and looks proud. His countenance is beaming. He does not fail to let the public know that he is an American.” Twain’s lecture, like his broader work, represents an American voice that spoke to the Midwest, especially places like Indiana.

Indianapolis News, January 1, 1872. From Hoosier State Chronicles.
Indianapolis News, January 1, 1872. From Hoosier State Chronicles.

In 1872, Twain returned to Indiana and gave a lecture sharing snippets from his then-upcoming work, Roughing It. According to the Indianapolis News, Mark Twain gave his lecture at the Y.M.C.A. Association hall on January 1, 1872, at a cost of 50 cents at the door, 75 cents for reserved seats (what a bargain!).  As the News reported:

Mark Twain, the noted humorist and author, lectures here to-night [sic] on “Passages from Roughing It.” Mr. Twain has a national reputation and should appear before a hall of people; besides the Y. M. C. A., under whose auspices he lectures, are in absolute want through lack of means. Let Association Hall be crowded to-night [sic].

This lecture was a marked departure from “Vandal,” both in style and in subject. Twain shared with audiences his experiences out west, from camping in the outskirts of Carson City, Nevada to riding colt horses and getting in duels.

Terre Haute Evening Mail, January 6, 1872. From Hoosier State Chronicles.
Terre Haute Evening Mail, January 6, 1872. From Hoosier State Chronicles.

Twain’s stories were printed in newspapers during his time in Indiana in 1872 as well. For example, the Terre Haute Evening Mail published an article entitled “Mark Twain on His Travels.” Among the witty stories than were shared by the Mail, this one is golden:

When we got to Rochester I called for a bowl of bean soup. I send you the receipt for making it: “Take a lot of water, wash it well, boil it until it is brown on both sides; then very carefully pour one bean into it and let it simmer. When the bean begins to get restless sweeten with salt, then put it in air-tight cans, hitch each can to a brick, and chuck them overboard, and the soup is done.”

The above receipt originated with a man in Iowa, who gets up suppers on odd occasions for Odd Fellows. He has a receipt for oyster soup of the same kind, only using twice as much water to the oyster and leaving out the salt.

However, not everyone was taken with Twain’s sardonic lectures. The Indianapolis People wrote that “It is the decided opinion of all we heard speak of Mark Twain’s lecture that it read better than it was spoken.”

George W. Cable. Library of Congress.
George W. Cable. Library of Congress.

When Twain returned to Indiana in 1885, he came with a traveling lecture partner. George W. Cable, novelist of the southern-creole experience and an influence on William Faulkner, shared selections from his novels while Twain shared early pages from Huckleberry Finn as well as stories like “The Golden Arm.” Twain and Cable couldn’t have been more different. Twain was described by the Indianapolis Sentinel as “awkward and lanky” whereas Cable was more reserved. As Fatout observed, Twain often bristled as Cable’s religiosity and rigorous commitment to formality while Cable scoffed at Twain’s unorthodox and scattered disposition. To get a sense of their differences, review this blurb from the Indianapolis News: “Mr. Cable eats chocolate ice cream at midnight, after his readings, and still lives. His yoke-fellow, Mark Twain, hurls his bootjack at St. John, and uncorks a bottle or so of pale ale.”

Indianapolis Daily Sentinel, January 7, 1885. From Hoosier State Chronicles.
Indianapolis Daily Sentinel, January 7, 1885. From Hoosier State Chronicles.

Nevertheless, their joint appearance at Plymouth Church in Indianapolis, Indiana on January 7, 1885 was greatly lauded. The Indianapolis Sentinel reported that their performances was “the best of the season” and the Indianapolis News wrote that it was “one of the finest audiences that could be gathered.” The Greencastle Times even reported that efforts were underway to bring the two over to Greencastle to perform (alas, it was not to be).

Indianapolis Daily Sentinel, January 8, 1885. From Hoosier State Chronicles.
Indianapolis Daily Sentinel, January 8, 1885. From Hoosier State Chronicles.

That evening, Twain shared with the audience his short story, “Dick Baker’s Cat,” a short tale about a special cat who had a propensity for mining. Here’s a short snippet from the story:

‘Gentlemen, I used to have a cat here, by the name of Tom Quartz, which you’d ‘a’ took an interest in, I reckon—, most anybody would. I had him here eight year—and he was the remarkablest cat I ever see. He was a large grey one of the Tom specie, an’ he had more hard, natchral sense than any man in this camp—’n’ a power of dignity—he wouldn’t let the Gov’ner of Californy be familiar with him. He never ketched a rat in his life—’peared to be above it. He never cared for nothing but mining. He knowed more about mining, that cat did, than any man I ever, ever see. You couldn’t tell him noth’n’ ’bout placer-diggin’s—’n’ as for pocketmining, why he was just born for it.’

The rest of story involves a hilarious scenario where the mining-savvy cat gets stuck in a quartz shaft, which explodes, and he flies out of there all covered in soot and his whiskers burned off. It was exactly the kind of zany, improbable yarn that Twain was so gifted at and the audience at Plymouth Church agreed.

Twain’s and Cable’s appearance would be the last time they would appear together in Indiana and Twain’s last lecture in the state. Over the next 20 years, Twain continued to travel the county and the world, going so far as India and New Zealand, to share his lectures and stories. His last known lecture, according to the Mark Twain Project, was a reading for Mary Allen Hulbert Peck on the Island of Bermuda on March 27, 1908. Mark Twain died on April 24, 1910 at the age of 74 from heart failure, at his home near Redding, Connecticut. An obituary in the Plymouth Tribune complimented Twain’s success as a novelist, humorist, and lecturer. It also cited the loss of much of his family, particularly his daughter, and friends as one of the main reasons for his passing.

Plymouth Tribune, April 28 1910. From Hoosier State Chronicles.
Plymouth Tribune, April 28 1910. From Hoosier State Chronicles.

Reflecting on what was referred to as the “American style” of humor, Mark Twain shared his thoughts to a reporter from the Detroit Post, later reprinted in the Terre Haute Express:

“Is the American taste for humor still growing, in your opinion?”

“Yes, I think so. Humor is always popular, and especially so with Americans. It is born in every American, and he can’t help liking it.”

“Is it true that the American style of humor is becoming very popular in England?”

“Yes, the liking of American humor over there has become immense. It wakens [sic] the people to new life, and is supplanting the dry wit which formerly passes for humor. American humor wins its own way, and does not need to be cultivated. The English come to like it naturally”

In his lectures in Indiana and elsewhere, Twain exhibited the type of natural humor “born in every American” that characterizes the American cultural identity.

Mark Twain, 1907. Library of Congress.
Mark Twain, 1907. Library of Congress.

“Go West, Young Man”: The Mystery Behind the Famous Phrase

Go west
Go West, Young Man! Movie Poster, Binged.com.

Newspaper history is full of myths, “viral” stories, and tall tales. Folklore and journalism are often close cousins, especially the colorful “yellow journalism” that sold outright lies to rake in subscriptions.  In the annals of Hoosier and American journalism, one persistent, tantalizing tale continues to baffle the sleuths at the Oxford Dictionary of Quotations.

Who wrote the famous slogan “Go west, young man, and grow up with the country”?  It’s one of the great catch phrases of Manifest Destiny, an exhortation that echoes deep in the soul of Americans long after the closing of the frontier.  But when you try to pin down where it came from, it’s suddenly like holding a fistful of water (slight variation on a Clint Eastwood theme) or uncovering the genesis of an ancient religious text — especially since nobody has ever found the exact phrase in the writings of either of the men who might have authored it.

“Go west, young man” has usually been credited to influential New York Tribune editor Horace Greeley.  A New Englander, Greeley was one of the most vocal opponents of slavery.  Antebellum Americans’ take on “liberal” and “conservative” politics would probably confuse today’s voters:  a radical, Greeley famously opposed divorce, sparring with Hoosier social reformer Robert Dale Owen over the loose divorce laws that made Indiana the Reno of the nineteenth century.  A religious man, he also promoted banning liquor — not a cause “liberal” politicians would probably take up today.  Greeley helped promote the writings of Margaret Fuller, Ralph Waldo Emerson, and Henry David Thoreau and even took on Karl Marx as a European correspondent in the 1850s.  (Imagine Abraham Lincoln the lawyer reading the author of The Communist Manifesto in the Tribune!)  In 1872, the famously eccentric New York editor ran for President against Ulysses S. Grant, lost, and died before the electoral vote officially came in.  Greeley won just three electoral votes but was a widely admired man.


Horace Greeley -- Matthew Brady circa 1860
Greeley around 1860. Daguerreotype by Matthew Brady.

Though Greeley was always interested in Western emigration, he only went out west once, in 1859 during the Colorado Gold Rush. Originally a utopian experimental community, Greeley, Colorado, fifty miles north of Denver, was named after him in 1869. The newspaperman often published advice urging Americans to shout “Westward, ho!” if they couldn’t make it on the East Coast.  Yet his own trip through Kansas and over the Rockies to California showed him not just the glories of the West (like Yosemite) but some of the darker side of settlement.

“Fly, scatter through the country — go to the Great West,” he wrote in 1837.  Years later, in 1872, he was still editorializing:  “I hold that tens of thousands, who are now barely holding on at the East, might thus place themselves on the high road to competence and ultimate independence at the West.”

“At the West” included the Midwest.  Before the Civil War, Indiana was a popular destination for Easterners “barely holding on.”

A major cradle of Midwestern settlement was Maine, birthplace of John Soule, Greeley’s competitor for authorship of the mystery slogan.  As the logger, writer, and popular historian Stuart Holbrook wrote in his 1950 book Yankee Exodus, Maine’s stony soil and the decline of its shipping trade pushed thousands of Mainers to get out just after it achieved statehood in 1820.  The exodus was so bad that many newspaper editors in Maine wrote about the fear that the new state would actually be depopulated by “Illinois Fever” and the rush to lumbering towns along the Great Lakes — and then Oregon.


JBL Soule
J.B.L. Soule, courtesy Blackburn College Archives.

One Mainer who headed to the Midwest in the 1840s was John Babson Lane Soule, later editor of The Wabash Express.  Born in 1815 in Freeport, Maine — best known today as the home of L.L.  Bean — Soule came from a prominent local family.  His brother Gideon Lane Soule went on to serve as president of Phillips Exeter Academy, the prestigious prep school in New Hampshire.  Though the Soules were Congregationalists, a likely relative of theirs, Gertrude M. Soule, born in nearby Topsham, Maine, in 1894, was one of the last two Shakers in New Hampshire.  (She died in 1988.)

J.B.L. Soule — whom an 1890 column in the Chicago Mail claimed was the man who actually coined the phrase “Go west, young man” in 1851 — was educated at Bowdoin College, just down the road from Freeport.  Soule became an accomplished master of Latin and Greek and for decades after his move west published poems in New England literary magazines like The Bowdoin Poets and Northern Monthly.  A poem of his called “The Wabash” came out in Bowdoin’s poetry journal in August 1840, so it’s safe to assume that Soule had moved to Terre Haute by then.  By 1864, he was still writing poems with titles like “The Prairie Grave.”

The Wabash 1840 -- soule
Excerpt from “The Wabash”, Google Books.

While Soule’s conventional, classical poetry might be hard to appreciate today, he was hailed as “a writer of no ordinary ability” by the Terre Haute Journal in 1853. Additionally, Soule and his brother Moses helped pioneer education in Terre Haute, helping to establish the Vigo County Seminary and the Indiana Normal School (precursor of Indiana State University) in the 1840s. J.B.L. Soule taught at the Terre Haute Female College, a boarding school for girls.  The Soule brothers were also affiliated with the Baldwin Presbyterian Church, Terre Haute’s second house of worship.

John Soule later served as a Presbyterian minister in Plymouth, Indiana;  preached at Elkhorn, Wisconsin, during the Civil War; taught ancient languages at Blackburn University in Carlinville, Illinois; then finished his career as a Presbyterian pastor in Highland Park, Chicago.  He died in 1891.

He seems like a great candidate to be the author of “Go west, young man,” since he did exactly that.  But it’s hard to prove that Soule, not Horace Greeley, coined the famous appeal.

In November 1853, the Soule brothers bought the Wabash Express from Kentuckian Donald S. Danaldson, who had acquired it in 1845.  Danaldson tried to make the paper a daily in 1851, but it failed in less than a year.  John Soule and Isaac M. Brown worked as editors on Danaldson’s paper from August to November 1851, when it went under the name Terre Haute Daily Express.  By the time J.B.L. Soule’s name appears on its front page for the first time on November 16, 1853, the paper was only being printed weekly and was called The Wabash Express.  Soule, who also edited the Courier in nearby Charleston, Illinois, served as editor of The Wabash Express for less than a year.


Wabash Express 11-16-1853
The Wabash Express, under Soule’s leadership, was “Devoted to the Whig Policy, News, Commerce, Literature, and Good Morals.” A piece written in first-person by Horace Greeley on the front page of Soule’s very first issue suggests that the New York Tribune editor might have visited Tippecanoe County in 1853 to see the Indiana State Fair. Courtesy of Chronicling America.

Four decades later, in October 1891, an anonymous writer in the Chicago Mail reported a tale from an equally anonymous “old-timer,” told in an anonymous Chicago bar.  The “Dick Thompson” of this story is Richard Wigginton Thompson.  Originally from Culpeper, Virginia, Thompson moved out to Bedford, Indiana, to practice law, and settled in Terre Haute in 1843.  During the Civil War, Dick Thompson commanded Camp Dick Thompson, a training base in Vigo County.  Oddly for a man from almost-landlocked Indiana, he served as Secretary of the Navy under President Rutherford B. Hayes from 1877 to 1880.  He died in Terre Haute in 1900.


Richard W. Thompson
U.S. Navy Secretary and Terre Hautean Richard W. Thompson around 1880. Courtesy Library of Congress.

Supposedly based on Thompson’s own memory, the story showed up in a column called “Clubman’s Gossip” in the June 30, 1890, issue of the Chicago Mail.

“Do you know,” said an old–timer at the Chicago club, “that that epigrammatic bit of advice to young men, ‘Go west,’ so generally attributed to Horace Greeley, was not original with him? No? Well, it wasn’t. It all came about this way: John L.B. Soule was the editor of the Terre Haute Express back in the 50’s, and one day in ’51, if I remember right, he and Dick Thompson were conversing in the former’s sanctum. Thompson had just finished advising Soule to go west and grow up with the country and was praising his talents as a writer.

“‘Why, John,’ he said, ‘you could write an article that would be attributed to Horace Greeley if you tried.’

“‘No, I couldn’t,’ responded Mr. Soule, modestly, ‘I’ll bet I couldn’t.’

“‘I’ll bet a barrel of flour you can if you’ll promise to try your best, the flour to go to some deserving poor person.’

“‘All right. I’ll try,’ responded Soule.

“He did try, writing a column editorial on the subject of discussion—the opportunities offered to young men by the west. He started in by saying that Horace Greeley could never have given a young man better advice than that contained in the words, ‘Go West, young man.’

“Of course, the advice wasn’t quoted from Greeley, merely compared to what he might have said. But in a few weeks the exchanges began coming into the Express office with the epigram reprinted and accredited to Greeley almost universally. So wide a circulation did it obtain that at last the New York Tribune came out editorially, reprinted the Express article, and said in a foot note:

“‘The expression of this sentiment has been attributed to the editor of the Tribune erroneously. But so heartily does he concur in the advice it gives that he endorses most heartily the epigrammatic advice of the Terre Haute Express and joins in saying, ‘Go west, young man, go west.'”

Though the story shook the foundations of the slogan’s attribution to Greeley, even on the surface the Chicago Mail piece is doubtful.  What would Dick Thompson — no literary man — have to get J.B.L. Soule (a graduate of Phillips Exeter and Bowdoin College and one of the best writers in Terre Haute) to get over his modesty? The story also makes Thompson out to be a patriarch giving advice to the young.  In fact, he was only six years older than Soule.  It’s hard to imagine Thompson acting the father figure and “advising Soule to go west and grow up with the country” while they sat in a “sanctum” in Terre Haute — which was the West in 1851.  Soule, from Maine, had already come farther than Thompson, from Virginia.  And he kept on going.


Greenfield Daily Reporter, October 16, 1939. Newspapers.com.

The bigger problem is that there’s only a few surviving copies of the Terre Haute Express from 1851, and nobody has ever actually found the exact phrase “Go west, young man, and grow up with the country” in its pages or in any of Horace Greeley’s extensive writingsIt would be understandable if the “old-timer” of the Chicago Mail or Richard W. Thompson got the date wrong after forty years, but researchers who have scoured all extant copies of the Terre Haute papers and Horace Greeley’s works have never found a single trace of the famous slogan in its exact wording.

J.B.L. Soule got mentioned in East Coast papers at least once:  the Cambridge, Massachusetts Chronicle lauded his wit in their September 30, 1854 issue.  So it’s plausible that a “Go west” column by him could have made it back East from Terre Haute.  If so, it hasn’t appeared.

The exact phrase probably never got written down at all, but entered popular memory as short-hand for Greeley’s exhortations to migrate. Iowa Congressman Josiah B. Grinnell, a Vermont expatriate, used to be identified as the “young man” whom Greeley urged to get out of New York City and go west in 1853.  But Grinnell himself debunked claims that he got that advice from Greeley in a letter.  Even the oral advice Greeley gave Grinnell wasn’t the precise phrase we remember him for.  Instead, he said “Go West; this is not the place for a young man.”

Wherever the phrase originated, as late as 1871, a year before his death, Greeley was still urging New Englanders and down-and-out men tired of Washington, D.C. to hit the western trails.  However, the editor himself mostly stuck close to the Big Apple, venturing only as far as his Chappaqua Farm in Westchester County, New York during the summertime. While only at the big city’s edge, Greeley continued to play the role of western pioneer.

Greeley at Chappaqua Farm, 1869
Horace Greeley at Chappaqua Farm in New York, 1869. Wikimedia Commons.