Tag: Calumet

Vivian Carter: From Gary Roosevelt High School to Introducing The Beatles

Accessed via the Calumet Regional Archives.

In an era when African Americans, especially women, were often professionally sidelined, Vivian Carter forced herself onto the field. Through her ingenuity and personal popularity, the musical “matriarch” became a business owner and record producer. Her company, Vee Jay Records, recorded and popularized many successful musicians of the mid-20th century, ranging from Rhythm-and-Blues to Pop Rock, Doo-Wop, Gospel, Soul, and Jazz artists. Although music had been strictly segregated along racial lines, Vee Jay introduced both black and white artists to mixed crowds of local teenagers first, and then to a national audience between 1953 and 1966. The company released recordings of some of the nation’s most prolific musicians, including Little Richard, The Beatles, Jimi Hendrix, and The Four Seasons.

Beginnings

Born in 1921 in Tunica, Mississippi, Vivian Carter moved with her brother and parents to Gary at age 6. As a child and teenager, she was competitive, outgoing, and self-confident. These qualities helped her win a 1948 contest for the “best girl disc jockey in Chicago,” which was the beginning of Vivian’s radio career. Eventually, Vivian had a five-hour nightly radio program in Gary, called “Livin’ With Vivian,” referring to female listeners as “Powder Puffs” and male callers “Sponges.” The “hostest who brings you the mostest” played music by black artists and much of what she played was not available on commercial records. Since Vivian owned a record store in the heart of Gary, along with her future husband Jimmy Bracken, she knew that recordings of this music would sell.

Courtesy of the NWI Times.

Teenagers of all races from several Calumet Region schools would gather after school to watch Vivian through the glass store window while loudspeakers broadcast her favorite Rhythm and Blues recordings, as recalled by Jerry Locasto, a future radio executive who was one of those kids. While the records played, Vivian would come out and mingle with the kids to find out what they liked or disliked about each one. Kids could request songs, and she would play them. In 1953, Vivian and Jimmy started their own record label, called Vee Jay Records from the initials of “Vivian” and “Jimmy,” to record the music of local black artists.

Their first group was the Spaniels, a group of crooners from Gary Roosevelt High School, Vivian’s alma mater. The boys walked into the record shop after winning a talent contest at school, to ask if Vivian knew how they could get a recording made. Vivian listened to the group, then gave the impoverished boys a place to practice – her mother’s garage –and arranged to record them at Chance Records, a studio in Chicago. She later bought suits for their publicity photos and a station wagon for their travels.

Best Years of Vee Jay Records

Vivian Carter-Bracken, James Bracken, and Ewart Abner at work, 1961, courtesy of the Made-in-Chicago Museum.

The Spaniels’ first record, “Baby, It’s You” reached #10 on the Rhythm and Blues charts. Then the Spaniels hit #5 with their second record, “Goodnite, Sweetheart, Goodnite.” The record “crossed over” from the Race Records category to become a hit with white purchasers as well. But Vivian was disappointed when the McGuire Sisters, a “white girl trio,” sold more copies with their “cover” of the same song. She asked her brother, Calvin, to put more of a white-sounding background on the future records, to appeal to broader audiences. And the young company learned to print and register publishing rights to all their performers’ original songs, so they still made money when other performers covered them.

Ewart Abner, courtesy of Discogs.

In 1954, Vee Jay moved to Chicago and eventually opened on Michigan Avenue’s “Record Row.” Vivian, Calvin, and her husband Jimmy remained the heads of the company. But according to Bob Kostanczuk of the Gary Post-Tribune, Vivian was always “viewed as the company’s matriarch and driving force.” They hired the knowledgeable Ewart Abner, accountant for the former Chance Records, after Chance went out of business. Abner started as manager and eventually worked his way up to president.

In the next ten years, Vee Jay Records released successful recordings of black and white performers, including hits like The Four Seasons’s “Big Girls Don’t Cry,” The Dells “Oh, What a Night,” and The Beatles’s “Love Me Do” and “Twist and Shout.” Since radio stations wouldn’t play several records from one company label in the same time slot, Vee Jay also recorded under the labels Falcon, Conrad, Tollie, and Abner, from the middle names of the company’s principals. Vee Jay opened a Los Angeles studio, and Vivian and Jimmy soon drove around in luxury convertibles and fur coats.

The Beginning of the End

Courtesy of the Made-in-Chicago Museum.

Vee Jay’s best (and worst) luck came in 1962 when they tried to buy distribution rights for Australian singer Frank Ifield’s European hit single “I Remember You.” The Gary Post-Tribune on August 23, 1998, noted that the British agent insisted they also take a quartet named The Beatles, unknown at that time in the United States. Vee Jay released several Beatles singles and their first U. S. album, to lukewarm success until the group appeared on the nationwide Ed Sullivan Show.

Then Beatles’ sales skyrocketed. Capitol Records, who had earlier turned down the Beatles, started filing lawsuits against Vee Jay to get the group back, as reported by Mike Callahan in “The Vee Jay Story” in Goldmine (May 1981). The cost of defending the lawsuits, in addition to Ewart Abner’s poor financial management and gambling habit, wiped out Vee Jay’s money and credit, and put the company out of business.

Vee Jay president Randy Wood presenting a gold record to John Lennon, courtesy of the Made-in-Chicago Museum.

In a life story that Vivian called “rags to riches to rags,” Vivian and Jimmy lost everything, even their little record store, and divorced. Jimmy died and Vivian worked days at the county trustee’s office and hosted a late-night radio program in Gary from 1967 to 1982. According to Dr. James B. Lane’s Traces of Indiana and Midwestern History article, when her best friend from high school, Yjean Chambers, asked how Vivian felt about the spectacular rise and fall of her recording business, Vivian replied that she had “learned too late the art of looking over the shoulder of those who work for you.” Then Vivian added, “But I don’t miss a thing. That’s all behind me now.”

After several years of illness, Vivian died of complications from diabetes and hypertension in 1989. Lane says one of Vivian’s last visitors was James “Pookie” Hudson, her first recording artist, who sang Vivian to sleep with his hit song, “Goodnite, Sweetheart, Goodnite.”

Further Reading

For photos and a brief history of Vee Jay Records, see Andrew Clayman’s article for the Made-in-Chicago Museum.

Learn more with James B. Lane’s article in Traces of Indiana and Midwestern History, Winter 2011, Vol. 23, pp 48-55.

The Decades-Long Struggle to Electrify Rural Hoosierdom

The Daily Banner, September 30, 1936, accessed Hoosier State Chronicles.

On Wednesday September 30, 1936, The Greencastle Daily Banner heralded the announcement that President Franklin Delano Roosevelt officially started his reelection campaign the day before. On the same page came news of another federal concern, the allocation of over $800,000 to projects of the Rural Electrification Administration (REA). The news was an important victory for Indiana’s rural electrification projects, which had received a boost in the previous year.

IHB historical marker.

Indiana has a long history with electrical power. In March 1880, the Wabash County Courthouse installed electrically powered lamps, reportedly becoming the First Electrically Lighted City. By the late 1880s, companies were providing electrical services to Indianapolis proper. In 1887, Purdue University hired its first Head of the School of Applied Electricity, and the next year formally opened its School of Electrical Engineering. These engineers continued pursuing the development of better systems for electrical use during the era of Edison, Westinghouse, and Tesla.

According to Hoosiers and the American Story (2014), in 1900 the creation of a massive electrically-powered interurban train system carried Hoosiers throughout the state, linking towns to Indianapolis and other areas with close to 400 trains running on a daily basis. In 1912, one of Edison’s former employees, Samuel Insull created the Interstate Public Service Company by combining the resources of several predecessors into a single Indianapolis-based company (the company would eventually come to be known as Duke Energy). By this time, the interurban system began to recede in light of the introduction of automobiles.

Around the same period, Purdue began doing outreach to rural communities through the Co-Operative Extension Service (Extension) first through state funding, and then as a part of the Smith-Lever Act of 1914. These programs were facilitated by County Extension Agents who served as journeymen experts, arranging workshops and showcases to spread agricultural, and eventually home-economics, lessons from techniques developed at Purdue. It took until the early 1920s, though, before research literature began to tackle the question of rural electrification.

Ad, South Bend News-Times, November 30, 1915, accessed Hoosier State Chronicles.

This is not to imply that efforts were not consistently underway to encourage electrical use. On the contrary, the Indiana & Michigan Electric Company hosted an Electrical Prosperity Week in November 1915; their advertisement on page four of the November 30, South Bend News-Times announced “You can spend a couple of hours most enjoyably—and very profitably—at the Electric Show, and it will cost you nothing.” Beyond the showcase, the next page announced a $10.00 prize for the best 200-word essay on the utility of electricity. The Swartz Electric Company ran a promotional train with examples of the modern conveniences provided by electricity, “under the auspices of Purdue University, with equipment suggested for modern farm homes.”

Ad, Indianapolis News, May 29, 1920, accessed Hoosier State Chronicles.

Yet, with all this promotion, the vast distances and relatively low potential for return on investment limited most electrification to cities and larger towns. As late as 1925, one researcher noted this problem in “Electrifying the Farm and Home,” stating “in order to make a profit they [power companies] have charged the farmers so high a rate that it has kept them from using the service.” Indiana had begun to reach out to their rural communities, just not with power, yet.

Historian Audra J. Wolfe’s “‘How Not to Electrocute the Farmer:’ Assessing Attitudes Towards Electrification on American Farms, 1920–1940,” tracks the process and problems of making this rollout happen. Several early research reports document the hazards of incorporating electrical equipment, particularly generators and batteries, into farming homes, as Wolfe notes, “many women avoided them [substations and gas-powered electric appliances] as they had a tendency to explode.”

Muncie Post-Democrat, June 5, 1925, accessed Hoosier State Chronicles.

On June 5, 1925, The Muncie Post-Democrat carried news of an announcement by researchers at Purdue that they would be undertaking the experimental electrification of two farms, one in northern part of the state run by the Calumet Gas & Electric Company and one in the southern part of the state run by the Interstate Public Service Company. These experiments would include checking on the efficacy of implementing electrical components into crop, animal, and household farm operations, as well as to begin developing the resources necessary for statewide electrification. Starting in January 1927, the Daily Banner announced that Purdue would be sending out a “traveling school on wheels” via the interurban system to “demonstrate the employment of electricity” and included experts in agriculture as well as presentations by a home economist, “to attract the feminine eye.” In 1933, Extension published and distributed Leaflet No. 187, “Care and Operation of Electric Household Equipment.” In it, the author outlines some of the variety of electrical appliances and tools which were becoming available to rural homemakers, and notes that “More than 30,000 Indiana farms are now using electricity . . .” Certainly, the university believed that rural electrification was a matter of probability and time, not a question of possibility.

The Daily Banner, January 18,1927, accessed Hoosier State Chronicles.

More assistance was needed though for rural electrification to become a reality in the homes of Indiana farmers. Researchers continued to push and though it took some time, by the middle of the next decade, Hoosier lawmakers decided that the time had come to intervene. In 1935, Indiana became part of a growing number of states to enact legislation aimed at developing electrification capacity. According to statistics from the Indiana Law Journal, when Indiana passed its act allowing for the incorporation of rural electric membership corporations who could seek federal financing, almost 150,000 farm homes lacked the ability to access electric power.

The Daily Banner, August 6, 1935, accessed Hoosier State Chronicles.

On July 22, 1935, the Boone County Rural Electric Membership Corporation (REMC) became one of the first funded federal electric projects in the country, and the first in the state. On August 6, the Daily Banner announced the creation of the Indiana Statewide Rural Electric Membership Corporation. In January 1936, Boone County REMC ran its first 5 miles of power lines to the Clark Woody farm.

This legislation was given an important boost when in 1936, President Roosevelt established the REA and began allowing for distribution of public support dollars. In Indiana, the process of establishing REMCs and encouraging electrification fell to the Extension Service. Over the next four years, Extension Agents helped to form numerous REMCs across the state. In 1937, Extension began distributing Bulletin 215, “Selection, Operation, and Care of Electric Household Equipment,” an update to their 1933 publication which boasted “More than 35,000 Indiana farms are now using electricity . . .” This progress was not always consistent, but it was certainly effective. According to Dwight W. Hoover, between 1930 and 1940 electrified Hoosier farms went from 1-in-10 to 1-in-3. According to Teresa Baer, “By 1965, nearly all Hoosier farms had electricity.” Thus, it took nearly eight decades of sustained effort for most rural Hoosiers to gain access to one of the utilities that we so often take for granted today.

Suggested Reading:

D.L. Marlett and W.M. Strickler, “Rural Electrification Authorities and Electric Cooperatives: State Legislation Analyzed,” Journal of Land and Public Utility Economics, 12, no. 3 (Aug. 1936), pages 287–301).

Barbara Steinson, “Rural Life in Indiana, 1800–1950,” Indiana Magazine of History, XC (1964), pages 203–250.

Audra J. Wolfe, “ ‘How Not to Electrocute the Farmer:’ Assessing Attitudes Towards Electrification on American Farms, 1920–1940,” Agricultural History, 74, no. 2 (Spring 2000), pages 515–529.